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About Saga

The Saga Group focuses exclusively on the provision of high quality, value-for-money services for people 50 and over. These include holidays to worldwide destinations including cruises on our own ships, an award-winning magazine, insurance and financial products.

At Saga we strive constantly to uphold core Saga brand values namely trust, security, quality and understanding the needs of older people.

We aim to be an efficient, caring, progressive, profitable and responsible organisation that seeks to serve the needs of our customers, not to exploit them.

We achieve this by encouraging innovative and imaginative new business and product development that, in turn, is underpinned by good value, first class, caring customer service and excellent product quality.

We believe that our company's future growth and effective differentiation from our competitors is dependant on delivering the highest level of customer satisfaction at all times.

Saga Magazine

The market-leading Saga Magazine has grown from a simple newsletter to become an award-winning publication that reaches over one million households more >>


Saga Holidays

Saga Holidays is where the Saga Group began more than 50 years ago, with Sidney De Haan's launch of low-cost, off-peak trips first to Folkestone and other British destinations, more >>


Saga Services

Saga Services began in the early 1980s, when we first began to market insurance and financial services as part of a new company strategy to offer additional services more >>


Saga Zone

Saga Zone is a brand new online community for interesting and like-minded people to make contact and stay in touch more >>