Some simple exercise techniques can be done in front of a mirror to help prevent wrinkles naturally
What do you consider more attractive - a healthy, fit-looking person or someone who looks cosmetically enhanced? The statistics say we all prefer the more natural look. And according to market research company Zogby International, only 6% of men would like a woman to use Botox rather than have wrinkles.
So if you want to try natural a way to eradicate your frown lines, saggy skin and deep wrinkles, here's how.
Will it really work?
"People want instant results," says Marja Putkisto, of Method Putkisto, a company with branches in the UK, US and Finland, where the 'face school' method originated.
"As with exercising any part of your body, however, it takes a few weeks before you'll see the effects. But you will see an amazing difference - our exercises eliminate double chins, reduce puffiness and wrinkles, and improving skin texture. It also helps realign the upper body, key to reducing shoulder and neck tension."
Even cosmetic surgeons agree facial exercise is beneficial: "When you exercise, you tone and tighten the muscles in your body," says Dr Mark Berman, former president of the California Academy of Cosmetic Surgeons. "So why not apply the same principles to your face? I've seen the results, and it works."
How does it make me look younger?
"Skin needs a good supply of oxygen to stay looking healthy," says Dr David Orentreich, dermatologist for Clinique. "That means good circulation and muscle tone."
"Very few people utilise their full range of muscles," says Marja. "Just think, for example, how little you move your eyes when you sit at a computer all day. These exercises increase circulation and oxygen - clearing away toxins, smoothing lines and giving a healthier skin tone."
Isn't that just a case of pulling faces?
It's not quite that simple - knowing which areas to target is key to getting good results. "Our method focuses on relaxing the tight, short muscles in your face, such as your biting muscles," says Marja. "Strengthening other, smaller muscles. This method also realigns the jaw, improving posture."
If it's all about circulation, can't I just use massage to the same effect?
Massage is very good for the skin, but it won't improve muscle tone. "Using different muscles and parts of your face also encourages you to use different muscles when you perform 'standard' facial expressions such as smiling or frowning, for example," says Marja. "The frown lines you already will appear reduced because you're spreading the effort across more facial muscles."