Money

Getting the best deal

Broadband: avoiding the big rip-offs

Saga Zone - a silver surfer

Consumers confused by broadband deals could be paying over the odds for their monthly subscription according to new research, writes Holly Thomas

One in four does not understand the difference between broadband deals on the market or which packages best suit their needs, according to comparison site Moneysupermarket.com. And just six per cent of people said they took the time to research the market before choosing a provider.

The over-50s account for a quarter of all UK internet users. But failing to make sure you are on the best deal could be costing you dear.

Jason Lloyd, head of broadband at Moneysupermarket.com, said: "It is clear that the number of deals on the market are leaving customers increasingly confused over which is best for their needs. As a result they are settling for providers who already supply a service to them or who they believe have a good reputation. This could result in people taking out the wrong deal."

It's important to do your homework if you want to get the best deal - which does not mean the cheapest.

Virgin Media, BT and Sky are constantly battling for the lions share of the broadband market, although there are new constantly new companies getting involved. The Post Office and 02 entered the market this month joining dozens of others all offering different deals and download speeds and memories.

It's the packaged deals offering TV and telephone services that are confusing because comparing like for like is difficult with all the different deals around.

A bundle is right for you only if you use all the products. Do not get swayed by a cheap package deal if you're not going to use all the benefits. If you just want broadband and a phone line then just stick to that.

Surfing the internet will help you find details of the deals available. Don't be put off by providers you may not have come across before. Madasafish may not be a household name but it offers affordable deals and has a good reputation for customer service, which is important if and when those gremlins get into your computer.

Look at comparison websites that can help find the latest deals that will be in your budget and offer what you need. Some have forums that can help you decide who offers decent customer service. Before signing up always read the small print to make sure you know what you are entitled to.

Switching suppliers was made easier in February, when communications watchdog Ofcom made it compulsory for firms to give customers a special code needed to make the switch (Migration Authorisation Code) on request. Simply give this to the firm you want to switch to and it should do the rest.

* Holly Thomas is the deputy consumer finance editor of the Daily Express and Sunday Express. Her views are personal and for general information only. Always seek independent financial advice.