Emma Soames collects the award for Best Overseas Travel Company
More than 211,465 votes were cast across the categories, and Saga won six Golds, four Silvers and two Bronze awards in their relevant categories.
Regular customers will not be surprised to find that Saga Insurance won Best 50+ Insurance Provider. Chief executive Roger Ramsden said “We would like to thank everyone who voted for us. With our great products, personal service and overall value for money, no rivals really come close.”
Saga Holidays’ chief executive Susan Hooper was equally pleased to win the ultimate accolades of Best 50+ Tour Operator, Best 50+ UK Travel Company and Best 50+ Overseas Travel Company, with Silvers in Best Adventure Travel and Cruises.
“The range of awards recognises the sheer breadth of exciting overseas holidays and home-based breaks that we offer,” she said. “We are very pleased and flattered that so many people voted for us. I feel it’s not only a great reflection of the quality of our holidays, but also of the warmth that people feel towards our friendly and enduring company.”
Saga Magazine, no stranger to awards, also won Best 50+ Magazine. Editor Katy Bravery said: “Thank you to everyone who voted – and I hope our readers continue to enjoy the unique mix of intelligence, entertainment and information that has made us Britain’s best-selling subscription title.”
Silvers came in too, for Best 50+ Website, www.saga.co.uk and for best Financial Services Provider. plus Bronzes for Best Travel Agency and Saga's Fixed Rate ISA.
Last but not least, Saga Connections (www.sagaconnections.co.uk) also won Gold for Best 50+ Dating Site. Clearly, the many people who have found love – or just made new friends – on the site have voted with their hearts.
Other winners included John Lewis for best furniture retailer, Waitrose for best supermarket, Radio 2 for best radio station and M&S for best clothing and food retailer. The Ford Focus was voted best 50+ car and Boots’ ‘Protect and Perfect’ won best 50+ beauty product.
With an average age of 64, the voters represented a total of some 421,760 years of experience. We of course laud their choice of voting, which we feel clearly demonstrates the acquisition of wisdom with age!
A big thank you to all who voted.