Press release

DIY delusions

Thursday 14 April 2005

  • 4 out of 10 people think they are DIY experts but 1 in 6 injure themselves
  • A fifth of us (20%) cause damage to our homes as a result of DIY

Anyone planning home improvements this spring might want to think twice before embarking on even the simplest of DIY as new research from Saga Home Insurance shows it can be fraught with danger. Saga reveals that although four out of ten people (39%) think they are pretty skilled around the house, almost one in six (15%) injured themselves through DIY tasks and a fifth (20%) actually damaged their own home.

The research also shows that as a nation we are clearly over ambitious when it comes to DIY, a third (34%) of us leave our handy work unfinished - sometimes because we realise it is too difficult (21%) or we simply lose enthusiasm (27%). Over a third (35%) confessed to having to swallow their pride and call in the professionals to finish the job.

The main DIY drive for men is marital harmony, with nearly three quarters (70%) starting a home improvement project to please their partners, compared to just over a quarter (27%) of women. However this doesn't always impress as one in six men (17%) have to redo jobs because their partners think they aren't good enough.

Andrew Goodsell, Chief Executive, said: "This research highlights the British obsession with home improvements, but despite the constant barrage of DIY programmes on television it seems we're not actually very good at it!"

To find out more about Saga Home Insurance please call 0808 101 5100 or visit www.saga.co.uk

-ENDS-

Editor's Notes:

Research conducted over the telephone by the British Market Research Bureau (BMRB) on behalf of Saga Home Insurance amongst 2,016 adults aged 16 living in Great Britain from 13th to 15th February 2005.

For further press information please contact the Saga Press Office on: 01303 771529.

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