Press release

Present & incorrect

Wednesday 23 November 2005

  • Over 60% of over 50s receive the same kind of Christmas gifts every year
  • 37% have re-wrapped and given the gift to someone-else

The eyes of Britain's over 50s are more likely to glaze over than light up at the sight of their Christmas presents, according to new research by Saga Home Insurance*. Over 60 per cent say they receive "the same kind of gifts every year" - mainly candles, slippers and socks and two-thirds confess they have to "feign delight" when opening their presents.

Nearly 9 out of 10 (85 per cent) of over 50s questioned say they enjoy hobbies or special interests and 78 per cent claim they would rather receive inexpensive presents relevant to their interest than the default gifts they are given. For almost a third of over 50s, their favourite way to recycle unwanted gifts is to donate them as raffle prizes, and 20 per cent admit they have sold stuff on at a car boot sale. You could even find something familiar in your stocking next year as 37 per cent have re-wrapped a gift and given it to someone else as a birthday or Christmas gift.

Andrew Goodsell, Chief Executive, Saga, comments: "Many of today's over 50s are seeking out a more active and challenging lifestyle, but younger members of the family are slow to catch on. Regardless of their age, everyone appreciates a present which is personal to them and their interests. Why not try Salsa lessons instead of slippers, for example?"

Men are more likely to receive the same sort of presents every year (71 per cent) compared to women (57 per cent) and over a quarter of respondents think sending a 'Dear Santa' list to younger relatives, letting them know what they want, could help.

Saga Home Insurance automatically increases contents cover by 10% during the Christmas** period to cover gifts and extra food and drink bought in for the festivities.

Saga Home and Contents Insurance is available to people aged 50 and over. For information on Saga Home Insurance, call 0808 101 5100 or visit the Saga website on www.saga.co.uk/finance

-ENDS-

Editor's Notes:

*Survey carried out by 72 Point PR Ltd on behalf of Saga Home Insurance on a sample of 2,200 over 50 year olds.

The Top 10 'default' Gifts Given to the Over 50s

1. Gift vouchers

2. Candles

3. Socks

4. Slippers

5. Jumpers

6. Potpourri/scented items

7. Picture frames

8. Scarf

9. Gloves

10. Candle holders

** 10% automatic increase in contents cover is also extended for other major religious festivals, including Buddhist - Wesak, Hindu - Diwali, Islamic - Eid ul Fitr ('id al-Fitr) and Eid ul-Adha, Jewish - Passover, Rosh Hashanah and Hanukkah and Sikh - Vaisakhi (Baisakhi)

For further press information please contact the Saga Press Office on: 01303 771529.

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