Saga Insurance is the new sponsor of the Royal Horticultural Society's (RHS) Chelsea Flower Show.
The sponsorship will enable the RHS, Britain's leading gardening charity, to fund its work to help gardeners and advance horticulture through its gardens, events, education programmes and scientific research. The new relationship will provide opportunities for Saga, perhaps best known for its holidays, to build on awareness of its insurance services, already the preferred choice of some 2 million customers.
Andrew Goodsell, Saga's Chief Executive said, "I'm delighted to be supporting the world's most famous flower show. We know that many of our customers enjoy their gardens and have a passion for gardening and we're sure they'll be as delighted as we are at our involvement in the Chelsea Flower Show. This is Saga's first major sponsorship and represents a new phase in our long-standing relationship with the RHS. We have supported many RHS events and projects in the past, and we already offer gardening-related holidays to RHS members. We're very excited about this opportunity."
Andrew Colquhoun, Director General, RHS, said, "We're particularly pleased to welcome Saga as the new sponsor of the Chelsea Flower Show. There is a close correlation between our audiences, and we share an ethos of championing excellence and helping people make the most of their interests. As a charity, we depend entirely on the support from members, visitors and donors, so sponsorship is an important source of income which will enable us to develop more and better ways to help people and communities enjoy gardens and gardening."
The RHS Chelsea Flower Show 2006 runs 23rd-27th May. Tickets will be on sale from 31st October 2005. For further information and to book, Tel: 0870 906 3781 or go to RHS Online www.rhs.org.uk/chelsea.
Notes to the Editor:
The RHS Chelsea Flower Show 2006, sponsored by Saga Insurance
23 - 27 May 2006 (23 & 24 RHS members only days)
In the grounds of the Royal Hospital, Chelsea, London, SW3
Ticket Hotline (Public) ( 0870 906 3781
Ticket Hotline (RHS members) ( 0870 906 3780
RHS Show information ( 020 7649 1885
Online bookings www.rhs.org.uk/chelsea
Online RHS Show information www.rhs.org.uk
All tickets must be bought in advance
Photographs of the Chelsea Flower Show are available at: www.papicselect.com
Publications can register online and download images free of charge.
The RHS is the UK's leading gardening charity dedicated to advancing horticulture and promoting good gardening.
RHS work includes providing expert advice and information, advancing horticulture, training the next generation of gardeners, helping school children learn about plants, and conducting research into plants, pests and environmental issues affecting gardeners.
RHS membership is for everyone with an interest in gardening
For further details please visit www.rhs.org.uk, call 0845 130 4646
The RHS receives no statutory funding
Reg charity no.222879
For further press information please contact the Saga Press Office on: 01303 771529.