For two thirds, luxury means 5 star accommodation
Nearly half say that luxury means some peace and quiet
With work-related stress accounting for over a third of all new incidences of ill health*, it is no wonder that new research** has revealed that for half of people a luxury break simply means enjoying some hard earned piece and quiet.
The research commissioned by Ultimate Retreats also found that for two thirds of those contemplating a luxury holiday, 5-star accommodation is a luxurious must have, whereas over half say that good food and wine are the hallmarks of a luxury holiday.
Whilst a third overall felt a luxury spa was an important consideration for a luxury holiday it seems regionally, we differ widely in our opinions. Londoners prefer being pampered more than most, an enormous 48% said a spa was important to them and 42% of Geordies agreed. Whereas only 25% of the Welsh, 26% of those from the East Midlands and 28% of those from the West Midlands felt that spas were so important.
Clearly, with age comes refinement, as the survey also revealed some differences between generations; whilst almost half of 25-34 year olds think pina coladas on the beach are a must have on a luxury holiday, just one in five over 50s agree. Instead, 55 per cent say they prefer to indulge in some "peace and quiet".
But it seems that when it comes to all things gourmet, people of every age are in agreement, with an average of over half (55%) of respondents suggesting that a good supply of fine wine and food were essentials for a luxurious break.
Ian Coghlan, Managing Director, Ultimate Retreats, commented: "What defines a 'luxury holiday' is such a personal choice, but it's interesting to see how much people's perceptions of 'luxury' vary. Excellent accommodation and service is a natural choice for holidaymakers, but with over half the population wanting fine wines and good food, it shows that, as a nation, we are becoming more cultured and sophisticated in our luxury choices."
In light of our love affair with all things 'luxurious', Ultimate Retreats has added several new luxury holiday destinations to their 2008 Ultimate Retreats brochure:
Head for a Luxurious break at the brand new Evason Hideaway & Six Senses Spa in Oman
Take some time away from a hectic life with a trip to the Evason Hideaway & Six Senses Spa in Oman, opening in January. Located in the remote Musandam Peninsula, this tranquil resort offers guests the opportunity to relax and unwind in one of 47 pool villas, each boasting their own infinity pool, summerhouse and direct access to the sandy beach, in addition to further rooms and suites. Priced from 1199 per person, 5-night holidays include return flights, insurance and accommodation on a B&B basis. Regular departures from London Heathrow start from 16th Jan 2008.
Experience Desert Luxury at the Jumeriah Bab Al Shams in Dubai
Indulge in the allure of the desert in style at the deluxe Jumeriah Bab Al Shams resort in Dubai. Styled as an Arabian fort, the resort shimmers like a mirage across the burnt Sierra desert and offers an exceptional standard of luxury amenities. Relax in one of the hotel deluxe rooms, suites or garden villas, and take time enjoying the warm climate in the infinity pool with spectacular views across the sand dunes. Priced from 849 per person, for a 5-night holidays include return flights, accommodation on a B&B basis and the services of an Ultimate Retreats representative. Regular departures from London Gatwick start from 1st Jan 2008.
Retreat to tropical luxury at the new deluxe Labriz resort in the Seychelles
For a real taste of luxury, retreat to the Seychelles, to the brand new sophisticated Labriz resort. This stunning tropical destination is tucked amid beautiful natural foliage, and offers 28 Garden Villas each with large windows and doors, for unbroken views of the amazing surroundings, in addition to further rooms and suites. When not lazing by the pool, guests can enjoy rainforest walks, visits to a tortoise sanctuary and treatments at the spa. Priced from 2069 per person, 7-night holidays include return flights, accommodation on a B&B basis and the services of an Ultimate retreats representative. Regular departures from London Heathrow, London Gatwick, Manchester, Birmingham, Glasgow and Newcastle start from 1st Jan 2008.
Further details are available at Ultimate Retreats www.ultimateretreats.co.uk
Ultimate Retreats holidays are available for people aged 21 and over
*Health and Safety Executive figures
** Research conducted online by YouGov on behalf of Ultimate Retreats amongst 2,014 UK adults (aged 18 ) between 29-30 August 2007. The figures have been weighted and are representative of all UK adults (aged 18 ).
For further press information please contact the Saga Press Office on: 01303 771118.