Press release

Baby boomers lead the recycling revolution

Monday 16 April 2007

Today' baby boomers are leading the way when it comes to good recycling habits, perhaps in anticipation of the Government's 'pay as you throw' taxes, according to a study by Saga Home Insurance. Almost two in three of the over 50s surveyed (65%) confirmed that they always recycle at home - compared to less than half of those aged under 50 (46%). The Saga Home Insurance study also revealed that some workplaces are failing to support recycling habits, despite the majority of workers showing genuine concern for the environment.

According to Saga, over 50s are particularly good at recycling, with just one in 20 (6%) of the over 50s confessing to rarely or never recycling at home. This in stark contrast to twice as many people (12%) aged under 50 who say they don't recycle, citing that it is too much hassle and they dislike the rubbish in their home, lack of nearby recycling bins, lack of space to store and sort rubbish in their homes and lack of time to recycle as their top excuses for not recycling.

The study also showed that UK workplaces are perceived to be failing all age groups in not providing recycling facilities to encourage employees to do their bit for the environment. Whereas over half (55%) of Brits claim to always recycle at home, only 16% keep up the good practice at work. A similar number (57%) felt that a lack of encouragement from their employers is to blame for these less environmentally friendly habits. This is despite three in four people (75%) expressing concern about climate change and two thirds (66%) believing that recycling can have a positive effect on reducing this environmental issue.

According to Saga's research, today's over 50s are already geared up for the potential introduction of 'pay as you throw' taxes. Not only are this group more aware of the impending 'rubbish tax' (almost two thirds of 50s are aware of the possible tax compared to just over half of under 50s) but they are also better prepared as almost a third of them (31%) started recycling over five years ago and over a million* as many as 20 years ago. However, controversially in the face of looming 'pay as you throw' tax, almost one in five people (19%) who currently rarely or never recycle do not believe that the council will actually recycle what they give them! Those aged under 50 clearly need more encouragement to improve their recycling ways. According to the study, almost half (48%) of under 50s who don't recycle would do if they were offered an incentive, and 47% would recycle if the council provided them with dedicated bins. However 24% of under 50s who don't currently recycle say they would do so if they felt that it would really make a difference to the environment, suggesting they are sceptical about the benefits.

-Ends-

Editors notes:

Research carried out by YouGov, surveying 2534 adults in the UK between 30th January - 1st February 2007

48% of total British adult population are aged over 50 = 2,121,6000

5% of these have been recycling for more than 20 years = 1,060,800

Key Features of Saga Home Insurance:

Up to 500,000 buildings cover and up to 50,000 contents cover as standard

New for old replacement of items (some exclusions apply)

No need to specify single items worth less than 2,500

Full accidental damage cover level available including spectacles

No Claim Discount available with Cover Plus level

Replacement of matching pairs or sets with Cover Plus level

24 hour helpline

No upper age limits

Customer service advisers based in the UK

No press-button automated telephone menus

For reasons such as these, 97% of Saga Home Insurance customers rated our claims service as 'good' to 'excellent' in a customer satisfaction survey carried out in December 2006.

Saga Home Insurance Policy also offers a wide variety of additional cover options to tailor policies to individual needs, such as Domestic Emergency Cover, Legal Expenses Cover and Garden Cover

For further press information please contact the Saga Press Office on: 01303 771529.

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