30 per cent of non-smokers will visit pubs and restaurants more often once the country goes smoke-free
One in seven smokers trying to quit before July 1 deadline
Over fifties keen to improve their lifestyles
As the July 1ST deadline for England to go smoke-free in enclosed spaces fast approaches, a study* from Saga shows that the ban will in fact make us a more sociable nation. According to the survey, almost a third (30%) of all non-smokers are more likely to go out once the ban is in place, representing a boost for pubs and restaurants. A further 50% said that they would carry on going out as frequently as they do now. Of those over the age of fifty, almost a quarter (24%) said they would go out more often while almost half (46%) said they would continue socialising as they currently do.
The deadline for the ban has also given smokers the impetus to kick the habit. One in seven smokers (16%) is using July 1st as a goalpost to signal a time by which they want to have stopped smoking for good. Over two thirds (68%) of smokers regularly consume more than 10 cigarettes a day, but the prospect of having to choose between a drink with friends or a cigarette outside in the cold has forced the difficult decision, with half (50%) saying that they will continue to go out as frequently, if not more, than before the ban.
Andrew Goodsell, Chief Executive of Saga Group Ltd commented: "Far from signalling the end for pubs and restaurants our research shows that many will be embracing the smoking ban and using it as an opportunity to go out and socialise more.!"
These findings tie in with research** we recently conducted with the Oxford college, Harris Manchester, to analyse the overall health of today's baby boomers. It showed that today's over 50s really are taking steps to improve their lifestyles, and the relatively low proportion of those who still smoke is evidence of this. The study showed that over half of today's over 50s had smoked - but less than 20% were currently smokers.
Notes to Editors-
* Research carried out by YouGov, surveying 2610 adults in the UK between 20th - 23rd April 2007.
** The Harrish Manchester study is the largest of its kind in the UK, carried out among 6,000 people aged 50
For further press information please contact the Saga Press Office on: 01303 771529.