Press release

Saga Holidays is the nation's favourite

Monday 25 June 2007

  • Saga Holidays is the tour operator customers are most likely to recommend to their friends, a new travel industry survey reveals.

When customer insight specialists The Listening Company, surveyed 8,000 adults aged 18-65 on their 'Perfect Holidays' and booking habits, the results showed that a holiday to Canada booked through Saga Holidays would be a trip made in heaven.

Interestingly the survey revealed that only 40% of people book their holidays over the internet, with 60% of holidaymakers still preferring to speak to someone – either on the phone or in person - before committing to a holiday. In addition, people are more likely to recommend holidays, tour operators and travel agents to friends if they have booked over the phone.

The customer satisfaction survey proves that nothing beats word of mouth amongst consumers and it seems Saga Holidays is the company most likely to receive positive feedback from friends and colleagues.

The top five destinations, most likely to be recommended, are listed below:

1. Canada 2. Australia 3. Switzerland 4. Austria 5. South Africa

With Canada topping the poll and Australia a close second, it illustrates an increased interest from UK travellers in nature and the great outdoors and highlights a trend for flying long-haul in search of that ultimate holiday and experience.

Andrew Goodsell, Chief Executive, Saga Group said: "There is no greater tribute than to be recommended by our customers, so we are enormously proud to have come top in this survey. After 55 years' experience of organising holidays for discerning travellers, this is testament to the fact that at Saga we do things properly."

To experience the Nation's favourite holiday destination, Saga Holidays is offering an early booking offer of 100 discount off selected Canadian departures, when you book by end of June 2007, please see below for details.

Rocky Mountains and Alaskan Adventure: This 15-night* journey takes you on a cruise around magnificent Alaska, a tour through the Canadian Rockies from Calgary to Vancouver and a two-day journey aboard the Rocky Mountaineer. Discover Banff, Jasper and the vibrant city of Vancouver and see some of the world's most spectacular scenery. Prices start at 2,599 per person including all meals on board the seven night cruise, plus additional lunches and dinners and certain excursions as detailed. Details Saga Holidays 0800 056 5880 www.saga.co.uk/travelshop

Canada Coast to Coast: Experience the many facets of Canada from coast to coast on this 14-night* scenic journey, which contrasts the natural splendours of Niagara Falls and the Thousand Islands with stays in Canada's most enchanting and interesting cities. Now is your chance to take in the dazzling sights of Montreal, Toronto and the capital, Ottawa, before witnessing the awe-inspiring beauty of Banff, Jasper and the Whistler Mountains. Prices start at 1,999 per person including all breakfasts, two lunches, three dinners and excursions as described. Save 100 off 31 May 2008 departure, by booking before the end of June. Details Saga Holidays 0800 056 5880 www.saga.co.uk/travelshop

The Rocky Mountaineer: This 11-night* adventure takes in the awe-inspiring scenery of the Canadian Rockies and the beauty of the Banff National Park. In addition you travel by rail on the famous Rocky Mountaineer, take a thrilling gondola ride to the summit of Sulphur Mountain and board a sno-coach to journey across the Athabasca Glacier. Prices start at 1,599 per person including all breakfasts, two lunches, two dinners and certain excursions. Save 100 off 5 May 2008 departure by booking before the end of June. Details Saga Holidays 0800 056 5880 www.saga.co.uk/travelshop

East to West Canadian Rail Adventure: This 13-night* tour takes you on a memorable journey from Vancouver to Toronto, across the mountains and prairies of Canada's heartland. Step aboard the Rocky Mountaineer for a two-day rail journey, and spend two-and-a-half days on board The Canadian as you travel through Ontario, the 'land of glittering waters'. Prices start at 1,999 per person, including all breakfasts, five lunches, five dinners and certain excursions. Save 100 off June 8th and September 7th 2008 departures by booking before the end of June. Details Saga Holidays 0800 056 5880 www.saga.co.uk/travelshop

-ENDS-

For further details on Saga Holidays please call 0800 056 5880 or visit www.saga.co.uk/travelshop

* includes one nights aboard aircraft

* Saga holidays are exclusively for people aged 50 and over, a travelling companion may be aged 40 or over.

* Saga holidays are only available direct and not through travel agents.

For further press information please contact the Saga Press Office on: 01303 771118.

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