Saga Magazine has made an 8% circulation hike to become the most popular subscription title in the UK, ABC figures confirm today.
Saga magazine now has 641,144 subscribers, up 8% on the previous period's figure of 593,680 (July to Dec 2006).
It is the highest number of subscribers in Saga Magazine's 23-year history, and demonstrates the title's unique position in providing high quality journalism to the UK's growing population of people aged 50 and over.
Rupert Miles, Managing Director of Saga Publishing, said he was delighted at the leap in circulation. "We are now the Number One subscription title in the country. The figures demonstrate both that we have evolved successfully and that we are unrivalled in reaching the strong over 50s market. It's a credit to our editorial, marketing and production teams."
To subscribe to Saga Magazine please call 0800 056 1057 or www.saga.co.uk/magazine
Notes to Editors-
All increases within this release relate to ABC actively purchased figures released today covering the six-month period January to June 2007.
For further press information please contact the Saga Press Office on: 01303 771529.