Press release

40% of dog owners break the law everyday!

Tuesday 4 November 2008

  • 40% of dog owners could face up to 5,000 fine
  • Laws on dog ownership should be reviewed to reflect society todaySaga prize draw to win free Pet food for a year

For more information about Saga Pet Insurance please visit or call 0800 056 5096.

A new study released today by Saga Pet Insurance* showed that 40% of dog owners aged over 50 are unaware that they could face a fine of up to a 5,000 if their dog was in a public place without wearing a collar and an Identification tag. Confusion is clearly rife, of the 81% of dogs that do wear a collar, 77% of owners are still in breach of the law by displaying the incorrect information!

94% of owners surveyed said their dog wears a collar and 81% have an ID tag on their dog. However there is widespread confusion over the information that should be inscribed. The most popular details that are used are the Dogs name and owners telephone number, yet the law states that the name and address of the dog owner must be inscribed on either the collar or on a plate or badge attached to the collar**.

This confusion is not caused by indifference by dog owners, they clearly have their pets best interest at heart with 74% investing in having them micro-chipped to ensure a speedy reunion should the dog go missing. A measure that a massive 97% of people believe should be sufficient identification should the dog go missing.

Andrew Goodsell, Chief Executive, Saga Group Ltd, said: "Through no fault of their own many dog owners in the UK are deemed to be breaking the law by not having the correct information on their pets collar, even if they are in fact exceeding the identification requirements by micro-chipping their dogs".

The research also showed that cat and dog owners aged over 50 are far more willing than law makers to move with the times. Abandoning the traditional pet names such as Lassie, Rex, and Sooty to adopt more 'human'; names for their companions such as Charlie, Ben and Molly. Demonstrating a continued move to make pets a more integrated member of the family.

Saga Pet Insurance is offering the chance to win free pet food for a year. Anyone who obtains an online quote for Saga Pet Insurance by visiting during the month of November will be entered into the prize draw to win the cash equivalent of a years worth of pet food.


Notes to Editors-

The prize is a year's free pet food to the value of 500, which will be paid to the winner by cheque. One entry into the prize draw will be given for every person requesting a Saga Pet Insurance quotation between 1 and 30 November 2008. If the person goes on to take out a policy before 30 November 2008, a second entry into the prize draw will be given.

Pet name research obtained from Saga Pet Insurance internal data on 18 th September 2008.

*Populus received 16,520 responses from adults aged 50 and over to its online poll for SAGA between 10 th and 20 h October 2008.

** The Control of Dogs Order 1992

The Control of dogs order does not apply to-

1. any pack of hounds,

2. any dog while being used for sporting purposes,

3. any dog while being used for the capture or destruction of vermin,

4. any dog while being used for the driving or tending of cattle or sheep,

5. any dog while being used on official duties by a member of Her Majesty's Armed Forces or Her Majesty's Customs and Excise or the police force for any area

6. any dog while being used in emergency rescue work, or

7. any dog registered with the Guide Dogs for the Blind Association.

For further press information please contact the Saga Press Office on: 01303 771529.



    Press Office

    01303 771529