Press release

Brits embrace culture when abroad

Monday 29 December 2008

  • Learning languages and meeting new friends top holiday pastimes
  • Over 50's are more conservative drinkers

For more information visit saga.co.uk/travelinsurance or call 0800 056 5464

Dispelling the traditional view of 'Brits abroad', research* published today by Saga Travel Insurance has revealed that Brits are more likely to take part in cultural activities when abroad, compared to their behaviour at home.

Top of the list of activities undertaken by Brits abroad is trying exotic food, with over half of the population (55%) having done this. Over fifties are the keenest to try new food (62%) compared to 51% of under 50s and they are also more conservative drinkers whilst away with only 21% admitting they have over-indulged compared to over a third (34%) of under fifties.

A sociable 63% of over fifties are likely to make new friends on holiday striking up conversation in cafes and shops, compared to 48% of under fifties.

We are also a nation that is more adventurous away from home, with just over one in ten participating in an extreme sport (11%) and almost a fifth (19%) admitting to going skinny-dipping. Brits also like to adopt the native look with 10% wearing traditional clothing.

Unfortunately, once abroad Brits do seem less concerned with the environment. Almost a third (30%) admit to worrying less about energy consumption and leaving lights on in accommodation on holiday. Under fifties are the least energy efficient, again with a third (33%) admitting to leaving lights on and wasting electricity versus just a quarter of over fifties.

The holiday feeling does however make Brits more frivolous with their cash, with a quarter (25%) saying they give better tips to staff in restaurants and 22% saying they buy unnecessary tax-free items at the airport.

Andrew Goodsell, Chief Executive of Saga commented "It's good to see that people enjoy themselves when abroad and embrace the local culture. But it is important to ensure you have adequate travel insurance to cover unforeseen circumstances so you really can have a carefree holiday".

-ENDS-

* Opinium Research carried out an online poll of 2,003 British adults between 4th and 8th September 2008

For further press information please contact the Saga Press Office on: 01303 771529.

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