Press release

Pets face a leaner Christmas as the credit crunch bites!

Monday 29 December 2008

  • Less owners will treat their pets this year
  • Average amount spent is £5
  • Fish are more spoilt than moggies!

For more information about Saga Pet Insurance please visit www.saga.co.uk/pet or call 0800 056 5096.

Pets will feel the pinch of the credit crunch this Christmas as owners decide not to buy them their usual festive gifts. Research released today by Saga Pet Insurance* reveals that of the 21% of dog owners over 50 only 54% will be buying their pooches presents this year compared to 68% in previous years. Of the 22% of cat owners over 50, only 32% will receive celebratory gifts, compared to 53% in the past.

Of the owners that will be buying gifts this year, just over half (52%) that have dogs will spend up to 5 on a gift compared to 64% of those that have cats. Just over a third (36%) of indulgent dog owners are spending slightly more, between 5 and 10, however Cat owners will be less indulgent with only 28% spending this amount.

To prove we really are a nation of animal lovers, fish owners (32%) and bird owners (35%) will also spend between 5 and 10, meaning this year fish will be spoilt more than cats.

When it comes to sending seasons greetings this year, 41% of dog owners will sign Christmas cards from the whole family, including the dog, compared to 29% of cat owners. The same amount of bird owners (29%) and almost a fifth of fish owners (19%) will also sign their cards from these beloved pets.

Only a tiny amount of owners will be sending their pets their very own Christmas card. 4% of dogs, 2% of cats, 2% of fish, but yet again birds are the most favoured pet with 5% receiving a card.

-ENDS-

Notes to Editors-

*Populus received 16,520 responses from adults aged 50 and over to its online poll for Saga Pet Insurance between 10 th and 20 h October 2008.

For further press information please contact the Saga Press Office on: 01303 771529.

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