93% do not object to goods and services being offered at a discount to people of a particular age
Paul Green, Saga spokesperson comments on newly proposed age discrimination laws: "Most people who write to Saga Magazine complain about access to healthcare and how they are kept informed about treatment; they also experience discrimination in access to training and job opportunities where many employers overlook the value older workers have to offer. In particular, many complain about the legalised discrimination that allows employers to force people to retire, even when the individual concerned wants to and is able to continue to work.
As for services such as insurance - Saga, along with some other insurers does not have any upper age limits. Indeed, the oldest person we have provided travel insurance to went to Italy to celebrate her 100th birthday.
There are insurance companies like Saga that want to serve the needs of the older traveller or motorist, the problem for the customer is one of knowing where to go to get proper cover if your general insurers can't help. We think it is wrong for insurance companies simply to refuse because of someone's age, but we can understand why they might want to do so as it is a very specialist area. Compulsion to provide cover from non-specialists will simply lead to high prices. Instead insurers ought to be required to direct them to an independent source of information so the customer can easily find a provider that better understands their needs and will provide cover, because of their specialism. "
Saga have conducted extensive research on people's views of age specific marketing and products:
Survey of 500 Saga travel customers carried out in November 2006
- 78% prefer to go on holiday with others aged 50 and over
- 97% do not object to holiday companies that offer holidays for particular age groups
Analysis carried out by BMRB on behalf of Saga via telephone survey of 2,004 adults 24-26th Nov 2006
- 93% do not object to goods and services being offered at a discount to people of a particular age
- 57% think that it would be a bad thing if legislation made it illegal to offer holidays confined to a certain age group. Only 9% thought it would be a good thing
- 60% thought it would be a bad thing if legislation made it illegal to offer discounts on goods and services to people on the basis of their age.
- Only 13% thought it would be a good thing
Analysis carried out by Populus on behalf of Saga via online survey of 14,809 adults over 50 20th Nov-7the Dec 2006
- 84% agreed that discounts on products should be offered to specific age groups
- 86% feel it acceptable to sell products such as holidays and car insurance that are confined to specific age groups
Analysis carried out by Populus on behalf of Saga via telephone survey of 4,312 adults across the EU 19th Feb - 6th Mar 2008
- 64% disagree that offering discounts or favourable terms on products and services to specific age groups such as over 50 year olds or 18-30 year olds should be made illegal
- 63% disagree that promoting and selling products such as holidays or car insurance confined to special age groups such as the over 50s or 18-30 year olds should be made illegal.
As can be seen, Saga customers, adults in Britain and adults across the EU strongly support the benefits of niche marketing.
For further press information please contact the Saga Press Office on: 01303 771529.