Saga today (10 November) welcomes the appointment of Dame Joan Bakewell as champion of the elderly.
Saga Editor-at-large Emma Soames, said: "Dame Joan Bakewell's appointment as champion of the elderly will come as very good news to the over 50s.
Despite the fact that there are now more people aged over 50 than ever, there are still many aspects within our society that do not take into account this group's needs and wants. With her frank and direct approach that many over 50s admire, Dame Joan will undoubtedly help to increase understanding and raise the profile of older people and the huge contribution they make both in the workplace and the family. "
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