Press release

Barry Sheene is over-50s motorbike hero

Thursday 22 October 2009

  • Legend of Barry Sheene lives on for over-50s
  • Saga launches Motorcycle Insurance to celebrate the over-50s love of biking

Barry Sheene is the over 50s number one motorbike hero, racing ahead of the likes of John Surtees and Giacomo Agostini, research by Saga Insurance has revealed*.

Following the recent Goodwood Revival, which commemorated the legend of Barry Sheene by awarding a trophy in his honour, Saga’s research demonstrates the over-50s are clearly more impressed by real motorbiking skills rather than those that look good on the big screen. Iconic movie riders such as Dennis Hopper and James Dean were left trailing behind the likes of Geoff Duke and Mike Hailwood in popularity.

Top motorbike heroes for the over-50s:

1. Barry Sheene

2. Mike Hailwood

3. Geoff Duke

4. Steve McQueen

5. Valentino Rossi

Interestingly, female bikers over 50 seem more influenced by Hollywood glamour when choosing their heroes, with Steve McQueen coming in at number one, followed by Barry Sheene, Valentino Rossi, Ewan McGregor and Mike Hailwood.

Motorcycling is big business amongst the over 50s, and almost a quarter (21%) of all easy riders are aged over 50**. Research by Saga Motorcycle Insurance shows that nearly 700,000 of today's over 50s actually own a bike and a further 1 million yearn to be a biker. That’s a total of 1.7 million people with a thirst for the open road.

-ENDS-

Editors notes:

*Research carried out by Populus Research on an online poll of 10,003 British adults aged 50+ between 14th to 20th August 2009.

** DFT compendium of motorcycling statistics

About Saga Motorcycle Insurance

Saga Motorcycle Insurance offers cover from specially selected insurers to protect against loss, theft or damage to motorcycles, provides a minimum of 60 days EU cover, plus three additional cover options for personal accident, legal expenses and helmet and leathers cover.

Legal Expenses

Up to £50,000 towards costs for trained claims handlers to pursue losses you may incur following an accident.

Up to £50,000 of cover for just £26.00 a year

If you have an accident that is not your fault, you have the right to be able to claim back your uninsured losses, such as your excess, loss of earnings and compensation for personal injury, from the driver responsible.

Auto Extra(Personal Accident)/Road Rage

Up to £25,000 for you or your named partner in the event of death or serious injury resulting from an accident involving your motorcycle

Up to £25,000 cash benefit for you or your partner

Our Auto Extra/Road Rage cover will pay a cash benefit of up to £25,000 in the event of death or serious injury resulting from a motorcycle accident or roadside repair.

For just £25.00 a year

This cover also includes valuable benefits if you are a victim of the increasing number of road rage incidents all too common these days. If you are injured in such an incident, you will be entitled to receive benefits such as a daily hospital cash allowance, emergency dental treatment and clothing allowance.

Helmet and Leathers

A choice of three levels of cover, from £500 to £1,000, to cover clothing, gloves, boots or helmet if damaged as a result of a motorcycle accident

For more information please contact the Saga Press Office on 01303 771529

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