Press release

Over 50s love talking dirty

Tuesday 17 March 2009

  • A quarter of over 50's phone to talk about daily tasks like doing the cleaning
  • Women more likely to phone children and parents than their partners
  • Using Home Landlines more popular than mobiles
  • For more information on the Saga Telephone Service, call 0800 559 3230 or click on

The UK is a nation that loves to stay in touch, recent research from Saga Telephone Service shows. An overwhelming 79% of the population make up to five calls a day to loved ones, with a further one in ten (10%) people making between five and ten calls daily.

Women are the most family focused, with a quarter (25%) phoning their children and mother (24%) to catch up on family news and what’s happened during the day. Surprisingly, contacting their other half is further down the list of priorities, with only a fifth (22%) contacting partners regularly.

Men are keener to speak to their partners, with over a third calling them the most compared to less than a fifth (16%) calling their children. Conversation topics are similar amongst the sexes with men also choosing family (26%) and daily activities (22%) such as cleaning, as the hot topics of conversations. Surprisingly, work doesn’t favour highly on a call with only 5% of under 50’s and 4% of over 50’s mentioning it.

Sadly fathers are one of the least called groups, with only 3% of the population saying they regularly call their dad for a chat. Best friends are also surprisingly low on the list of with less than one in ten (9%) prioritising speaking to them.

People most called for personal reasons:

Partner – 27%

Son / daughter – 21%

Mother – 21%

Best friend – 9%

Sibling – 7%

Home landlines are still the most popular method of communication with over half (53%) of the population preferring to use them rather than mobile phones (42%) indicating that we are keen to cut costs. Brits are also shown to be very honest with only 2% using the company landline to make calls to friends and family.

Andrew Goodsell, Chief Executive of Saga, commented: “ Its good to see that even today, with the constant development of new online technology, people still like to pick up the phone and have vocal contact with loved ones. “

Saga offers a competitive, reliable telephone service with a choice of tariffs to suit the varied needs of its customers, and only charges for the exact time spent on the phone. For more information on the Saga Telephone Service, call 0800 559 3230.


Notes to Editors-

* Research conducted by Opinium on an online poll of 2,050 British adults between 17 to 19 February 2009

For further press information please contact the Saga Press Office on: 01303 771529.



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