Press release

Stages in life

Thursday 5 March 2009

Brits rely on sun therapy to recover from life's stresses

  • Brits go on holiday to get over bereavements and divorce
  • 12% of Brits are planning to take more holidays this year than in 2008
  • Holidays vital part of our stress management
  • For more information visit or call 0800 056 5464

Over a third (37%) of Brits have experienced an event which was so stressful they needed to take a holiday, reveals research from Saga Travel Insurance*.

Nearly one in five people (17%) felt they needed to book a holiday following the loss of a loved one and a further 8% need a holiday after going through a divorce. Women in particular feel they need to jet away for some rest and recuperation after a stressful experience (41%) compared to a third (33%) of men.

Top reasons for needing a holiday:

1. Following a bereavement (17%)

2. Being diagnosed with an illness (9%)

3. After a divorce (8%)

4. After moving house (8%)

5. After being made redundant (4%)

With so many Brits needing to take a holiday after a stressful life event, it’s perhaps no surprise that people are continuing to plan holidays this year so they can get away from it all at a time when anxieties are running high.

Nearly six million Brits (12%) are defying the credit crunch and taking more holidays in 2009 than they did last year. A further 34% are planning the same number of getaways as they took before the economic downturn.

Luckily, many people feel the ‘de-stress effect’ remains long after a week of relaxation. Nearly half (45%) feel relaxed for a short while after returning home from a holiday whilst over a quarter (28%) of holidaymakers feel de-stressed for weeks afterwards. Over a quarter of people aged 50 and over report that they do not suffer from stress at all.

Unfortunately, 7% say they are immediately stressed after returning home from holiday, and this is felt intensely by the under 35s (10%). Perhaps to help combat post-holiday blues, one in ten holidaymakers (10%) organise their next holiday within a month of returning from their last, whilst 7% plan all their holidays at the start of a year to ensure they have breaks to look forward to.

Andrew Goodsell, Chief Executive, Saga Group, concluded: “Money maybe tight for many consumers at the moment, but it appears holidays are a luxury people don’t want to give up. For many people taking time out is a core part of managing their stress levels, and getting away from home, even if its just for a couple of days, can often help relax from daily worries”.

Top regions planning to increase their holidays in 2009:

Region Taking more holidays in 2009

Scotland 16%

Midlands (East and WestMidlands) 14%

London 14%

North West 12%

North East 12%

Yorks and Humber 12%

Wales 9%

South West 9%

South East 8%

East of England 8%


*Analysis carried out by Opinium Research on an online poll of 2,129 British adults between 10th and 13th February 2009.

About Saga Travel Insurance:

Saga offers both Annual and Single Trip Travel Insurance policies - all policies offer:

No upper age limit

Comprehensive cover for up to 90 days (annual cover offers 45 days cover as standard, with the option to extend up to 90 days)

We do not exclude pre-existing medical conditions; therefore the customer is fully covered in the event of any medical incidents/ accidents while abroad (subject to prior medical screening)

Scheduled Airline Failure cover of up to 1,500

English speaking helpline 24 hours a day

Cover can be extended for all the family providing policyholder is over 50

Full medical screening

Discounts available for couples residing at the same address

Air rage cover (providing compensation if you are delayed as a result of air rage)

Medical expenses cover of up to 10 million

Pre travel/ whilst travelling advice line

A range of leisure activities covered as standard

Optional Scuba diving cover

Optional Golf cover

For further press information please contact the Saga Press Office on: 01303 771529.



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