Press release

Active at 60 funding - small but potentially effective life-changer

Thursday 25 November 2010

Community groups in 30 areas across the country are being invited to bid for a share of £1 million to help older people keep active and make the most of their later lives.

The Government is providing the cash to fund Active at 60, a project that will help older people who are at-risk of loneliness and social isolation.

Dr Ros Altmann, Director General of Saga, said: “We’re sensing a growing momentum and recognition – at long last – of the important part the older generations can play in the community, but also how important it is to provide them with the opportunity to get up and go,” said Dr Ros Altmann, Director General of Saga.

“This is a relatively small fund, but could be massively effective and should be welcomed as a significant potential life-changer. Many people approaching 60 could be as little as two-thirds of the way through their lives, and have a great deal to give – but also need a great deal too.

“Recent research says that because of the increase in incidences of family breakdown, the older generations have fewer close relatives to support and inspire them.

“But a key consideration here is that while this budget is relatively small, it could have a much wider impact – the more active and healthy older people are, the less likely they are to have to rely upon the state for social and health care.”


For further information please contact the Saga Press Office on 01303 771529



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