Press release

Dementia Action Alliance: comment from Ros Altmann, Saga

Wednesday 27 October 2010

Ros Altmann, Director General of Saga, the lifestyle organisation for over 50s, says the newly Dementia Action Alliance - charities, royal colleges, public and private companies pledging to transform the quality of life for people living with dementia – is a massive boost to the dementia consequence awareness cause.

Dr Altmann says that dementia issues are finally taking up their place on the social care agenda, and the momentum a potentially big-hitting alliance can provide is key.

“Dementia care, and, more importantly, dementia consequence awareness, is finally establishing traction. It may already seem to be a cause making progress, but for far too long it has been a cause hobbled by ignorance. Now is not the time to sit back and consider the job to have been well done, the fact is that we are a long, long way off establishing a full appreciation of just how debilitating the condition is, not just to people with dementia but for their carers, and, as life expectancy increases, the UK’s economy,” said Ros Altmann.

“Any initiative that has the potential to drive dementia consequence awareness, and hence force the government’s hand on dementia care, is a massively welcome addition to the movement to gain social justice for all those affected.

“The Dementia Action Alliance has the full support of Saga, and we will bring to bear whatever influence and support we can muster. It is a tremendous initiative.”


For more information please contact the Saga Press Office on 01303 771529



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