Press release

Saga bikers urge motorists to take virtual motorcycle lesson

Monday 24 May 2010

  • Just 3% of Saga bikers believe motorists behave safely towards them
  • 75% find motorists completely unaware of bikers on the road
  • 50% believe all motorists should take a virtual motorcycle lesson

With the annual Isle of Man TT races starting at the end of the month, some of the most experienced and skilled motorcyclists in the world will be taking to the road. To coincide with this Saga Motorcycle Insurance reveals the views of experienced riders over 50 about how to improve the safety of riders on our roads.

The research by Saga finds half (50%) of all experienced motorcyclists believe that car drivers should be given a virtual motorcycle lesson as part of the driving test to improve their attitude towards bikers. Three quarters of bikers (75%) say motorists are unaware of them whilst driving, and act with little care, which can lead to serious accidents. Over half (58%) feel other motorists are inconsiderate towards motorbikes, whilst a third (33%) simply describe motorists as dangerous. Just 3% of Saga bikers believe motorists behave safely towards them.

The research was carried out among motorcyclists aged over 50, the most experienced and road savvy group of riders, among the safest on the road. If the over 50s are feeling this level of alarm about other motorists’ driving behaviour, it can only be worse among younger, less experienced riders.

Not looking before pulling out at a junction is the number one gripe bikers have with motorists, over two fifths (42%) say they find this a problem. A third (32%) find many motorists do not check their mirrors properly and can miss bikers coming up behind them. Arrogance is another barrier bikers face on the roads, one in ten (10%) bikers find other motorists naturally assume they always have right of way on the road.

Over three fifths (68%) of bikers over 50 say drivers need to become more aware of their surroundings in order to make the road a safer place for both motorcyclists and other drivers. Bikers are less protected should they become involved in an accident, so it is imperative that car drivers do everything they can to improve their awareness.

Andrew Goodsell, Executive Chairman, Saga Group commented: “Car drivers should remember the old safety campaign to 'Think Once. Think Twice. Think Bike.' Bikers should always expect the unexpected when on the roads as drivers opening car doors without looking or even deep potholes can be treacherous."

Turning 50 can mean as much as 50% off someone’s motorcycle insurance premium, therefore people would be mad not to call for a quote from Saga Motorcycle Insurance, the over 50s experts. Benefits include - Instant cover and the option to pay monthly, cover for loss, theft or damage to the insured motorcycle and cover when riding in the European Union at no extra charge for a minimum period of 60 days.


*Research carried out online by Populus on behalf of Saga on 512 motorcyclists aged 50+ between 12th and 18th March 2010

For more information please contact the Saga Press Office on 01303 771529



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