Saga Magazine has retained its crown as the best-selling monthly title in the UK. Despite tough trading conditions that have seen many other titles posting a loss, the average net circulation has risen again – to an impressive 656,080 in the Jan-Jun 2010 ABC circulation figures.
“We are all extremely pleased. The performance shows that title is doing very well as the leader in the most interesting and satisfying field of all: intelligent, connected and lively people over 50,” said editor Katy Bravery.
The title easily tops the ‘paid for’ magazine charts, yet is often overlooked by media commentators as Saga Magazine does not appear on newsstands.
The September issue of the magazine is a perhaps a demonstration of why it remains so popular. Its unique and eclectic mix has Arlene Phillips revealing how her life has evolved into a new success story, a year after losing Strictly Come Dancing amid allegations of TV ageism; Sir Stirling Moss talks sex, drugs and that lift shaft plunge, and Pensions Minister Steve Webb confesses that, yes, pensions are likely to rise less than inflation for the first time under the Coalition. Something for everyone over 50, and newsy to boot.
Rupert Miles, Chief Executive Saga Publishing, said: "With its unrivalled audience reach and huge circulation, the magazine's success also points to the strength of Saga's unique and growing over-50 audience.
With its famous holidays and financial products, Saga Group is the expert in knowing what people over fifty want. The continuing success of the magazine that bears its name is a great reflection of that.”
Notes to Editors
All figures within this release relate to ABC figures released today, Aug 12th 2010, covering the six-month period Jan-Jun 2010. Saga Magazine's circulation has grown year on year from 653,930 to 656,080.
To subscribe to Saga Magazine please call 0800 056 1057 or go to www.saga.co.uk/magazine
To advertise please call 0207 233 1157 or go to www.saga.co.uk/magazinemediapack
For more information please contact the Saga Press Office on 01303 771529