Press release

Saga Magazine - still the magazine to read when you grow up

Thursday 18 August 2011

The UK’s best-selling monthly magazine, Saga Magazine, retains its place at the top at a difficult time for the magazine market as a whole, with paid for sales holding level in the latest ABC figures.

The new figures show that a huge 613,470 people chose to actively purchase a subscription - remember that Saga Magazine – the specialist title for people over 50 – is not available in the shops.

Editor Katy Bravery said: “We’re pleased to be showing level sales in a choppy magazine market which, in the previous ABC audit, was shown to have fallen by more than 4% overall.

“Our eclectic mix of unusual reads, authoritative advice and excellent standards of presentation is proving as popular as ever to our wide and disparate readership. And our recent redesign and move to a better paper stock have made the magazine even fresher and brighter; reflecting the energy of an age group that knows what it wants.

“We are what you read when you grow up…”


For further information please contact the Saga Press Office on 01303 771529.