Saga Magazine has retained its title as the UK’s bestselling subscription monthly – for the fifth year running, with a total circulation of 632,217 (ABC figures for Jan-June 12).
The latest ABC release shows that Saga Magazine has delivered another strong performance, with total circulation up 2.4% period-on-period and also achieved year-on-year growth of 0.1%.
What’s more, 99.6% of Saga Magazine copies are actively purchased – meaning that they are actually bought, and not given away for free.
This terrific performance is seen against a backdrop of decline amongst many Publishers, with double-digit falls for some of the UK’s leading titles.
Editor Katy Bravery said: "We're thrilled to post another rise in circulation. It shows that quality journalism remains in high demand. The strength of Saga Magazine lies in its intelligent, eclectic content and we will continue to both surprise, amuse and inform our readers.
“As a subscription magazine, it is that unique relationship we have with our many readers that I feel is one of the most vital, and happy, keys to our ongoing success."
Martin Smith, Director of Media at Saga added: “The continuing success of the magazine and its increasing readership is testament to the strength of the Saga brand and its expertise in knowing what people over fifty want and need. With its vast circulation and unrivalled reach, Saga Magazine offers advertisers a prime opportunity to reach the over-50s audience, who have greater disposable income than any other group.”
Notes to Editors
All figures within this release relate to ABC figures released on August 16, 2012, covering the six-month period Jan – June 2012. Saga Magazine’s total circulation is 632,217.
To subscribe to Saga Magazine, please call 0800 056 1057 or go to www.saga.co.uk/magazine
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