Press release


Thursday 23 February 2012

Saga Magazine has retained its title as the UK’s bestselling subscription monthly – for the fourth year running, with a total circulation of 631,530 (ABC figures for July-December 2011).

The latest ABC release shows that Saga Magazine has delivered another strong performance, with total circulation up 2.3% period-on-period and also achieved year-on-year growth of 0.8%.

In fact, of the top 10 magazines (by total circulation), half are customer magazines, given away free. Of the other half, Saga Magazine is the ONLY consumer title to have recorded a year-on-year increase. Watch out for the phrase "actively purchased", which reveals how many copies counted in a magazine's total headline circulation are actually bought, not given away free. Saga Magazine's figures show that an impressive 98.5% copies are actively purchased.

This terrific performance is seen against a backdrop of decline amongst many Publishers, with double-digit falls for some of the UK’s leading titles.

Editor Katy Bravery said: "We're thrilled to post another rise in circulation. It shows that quality journalism remains in high demand. The strength of Saga Magazine lies in its intelligent, eclectic content and we will continue to both surprise, amuse and inform our readers.

“Our recent redesign went down well too - I received many hundreds of letters about it. As a subscription magazine, it is that unique relationship we have with our many readers that I feel is one of the most vital, and happy, keys to our ongoing success."

Martin Smith, Director of Media at Saga added: “The continuing success of the magazine and its increasing readership is testament to the strength of the Saga brand and its expertise in knowing what people over fifty want and need.  With its vast circulation and unrivalled reach, Saga Magazine offers advertisers a prime opportunity to reach the over-50s audience, who have greater disposable income than any other group.”


Notes to Editors
All figures within this release relate to ABC figures released on February 16, 2012, covering the six-month period July-December 2011. Saga Magazine’s total circulation is 631,530.

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