THE SUN HAS GOT HIS HAT ON AND THE OVER 50S COME OUT TO PLAYTuesday 24 July 2012
• More than two thirds of over 50s hold parties at their home • One in eight over 50s use their garden for entertaining • Grandparents at the hub of family parties
THE SUN HAS GOT HIS HAT ON AND THE OVER 50S COME OUT TO PLAY
As the sun has finally arrived, millions of over 50s will be digging out the Pimms and parasols and getting the family over for a party. Research by Saga Home Insurance shows that two thirds of over 50s say their home is the venue for family get-togethers and one in eight say their garden is where they entertain, for these people, the start of the summer is the start of the party season.
The research also indicates that grandparents seem to be the hosts with the most when it comes to family parties. 66% of grandparents host general family get-togethers, 42% host family birthdays and 42% also say their home is the venue for the family Christmas celebrations.
All this means that grandparents are the true party people, attending more parties each year than the rest of the over 50s. Two thirds (65%) of over 50s say they attend 1-5 parties a year however a fifth of grandparents (18%) say they attend up to 10 family functions.
Regionally it is those in the South East (75%) who host the most parties overall.
Commenting on the research, Roger Ramsden, Chief Executive, Saga Services, said: ”Nan and Grandad’s appears to be the place to be for a family knees up, however grandparents also tend to be the family members with the bigger and more expensive collections of ornaments and furniture, therefore revellers ought to take care before conga-ing around the garden.”
Other reasons the over 50s throw parties are to celebrate their own birthday, wedding anniversaries, reunions and wedding receptions.
Saga Home Insurance increases contents cover by 20% in the run up to a family wedding** and by 10%*** at Christmas and other religious festivals to allow for additional items in the home. Saga’s cover plus policy also offers new for old cover on contents that cannot be repaired – this includes household linen. The cover plus policy also offers cover for matching pairs and sets, so if one sun lounger is damaged by a wine spill and a replacement cannot be found, Saga will replace the set.
Notes to editors:
*Research conducted by the SagaPopulus panel amongst 8659 over 50s between 11th-21st May 2012.
**Person getting married must reside at the insured address.
*** 20% under Saga’s cover plus policy
About Saga Home Insurance
• Saga Home Insurance is designed for the over 50s and provides:
• Up to a 25% discount when people buy a combined buildings and contents policy online **
• Up to £500,000 buildings and up to £50,000 contents cover as standard
• Higher levels of cover available through the Saga Home Insurance TailorMade policy
• New for old replacement of contents
• Full protection when home is unoccupied for up to 60 days in a row.
** 70% of people taking buildings and contents cover would have received an introductory, combined and online discount of at least 25%. Saga survey of new business January 2012.
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