“YOUR MAJESTY, THIS COUNTRY NEEDS YOU” SAY OLDER GENERATIONSThursday 24 May 2012
• Older people lead patriotism for Britain • Over 50s to celebrate the Jubilee with family and friends • A lot has changed in 60 years, 70% think for the worse and 19% think for the better
“YOUR MAJESTY, THIS COUNTRY NEEDS YOU” SAY OLDER GENERATIONS
New research* from Saga reveals that older generations are leading the way with patriotism ahead of the Diamond Jubilee. An overwhelming 85% of over 50s think it is important to feel a sense of pride and affiliation for your country, over half (53%) say the royal family helps to build integrity and manners and 64% believe the Monarchy teaches us that a sense of loyalty to one’s country is important.
Perhaps unsurprisingly, the over 75s (who will most remember the coronation) are revealed to be more patriotic and supportive of the Royal Family than any other age group. 87% of over 75s claim to be patriotic, 77% of them say the Royals teach us a sense of duty, and a third (31%) say that the Government needs guidance from the head of state.
Interestingly, two in three (67%) of over 50s (and 79% of over 75s) wish that Britain was more patriotic and only 12% say they do not care about patriotism at all.
The research revealed that those who were around during the Coronation are pulling family, friends and neighbours together for street and house parties to celebrate the crown again. A quarter (24%) will be watching it on TV with friends and family, more than one in ten (12%) will be going to street parties, and 9% will be celebrating with a family meal.
There are very few that are keen to avoid the hype entirely, as only 4% intend on leaving the country to stay away from the celebrations.
Then and now
The study from Saga,* which asked more than 8,000 over 50s about their views on patriotism, Jubilee celebrations and societal changes since the coronation also paints a picture of how different things are 60 years on. Despite the positive lessons they say society can and has learnt from the Monarchy, only 19% of over 50s believe Britain has improved since the Queen’s coronation in 1953 and 70% believe society has got worse. Saga’s research** unearths some of the interesting changes:
Now 2012 (60 years on)
Ros Altmann, Director-General of Saga, comments, "Our research shows that the economic and lifestyle changes over the last 60 years have fundamentally transformed the lives of older people. Most notably, just as progress has meant that many older people now face longer active lives well beyond their 60s, they are equally often faced with looking after children, grandchildren and elderly relatives.
“Many of our older generations have had no other choice but to keep calm and carry on over the years and it is striking how much they feel the monarchy engenders the values of duty and integrity in all of us. Patriotism isn't a word heard very much these days but it's very much alive in the hearts and minds of older people in the UK. It's heartening to see so many older people leading the charge when it comes to the Jubilee celebrations and raises the question of how younger generations will choose to celebrate the Monarchy in years to come."
NOTES TO EDITORS:
* Populus interviewed 8,035 people aged 50+, online between 11th and 15th May 2012. Populus is a member of the British Polling Council.
** Saga created the Diamond Jubilee Report to celebrate its own 60 year birthday. Research was collected in May 2011 by Your Future (london) ltd.
Life expectancy figures http://statistics.dwp.gov.uk/asd/asd1/adhoc_analysis/2011/life_expectancy.pdf
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