Press release


Thursday 15 November 2012

• Over 50s favourite charities at Christmas are Children in Need, RNLI and the Salvation Army
• The average charitable donation on credit cards is just over £30

Research by Saga Platinum credit card shows the number of over 50s using their credit cards to give to charities increases at Christmas and their favourite causes are: Children in Need, Royal National Lifeboat Institution, The Salvation Army and The National Trust*.

Despite the recession people still find ways to donate to charities close to their hearts. Saga estimates that almost a million** over 50s could use their credit cards to donate to their favourite charities this November and December.

The internet has made it easier and more convenient to donate to worthy causes and it seems that the over 50s are keen to part with more than just pocket change. On average, the over 50s give more than £30 to their favourite charities using their credit cards.

The table below shows how much the over 50s give to key charities using their credit cards:

Top five charities in
November and December
Average credit card donation
to each charity 
Children in Need  £38.06 
Royal National Lifeboat Institution  £31.69 
Salvation Army  £27.21 
National Trust  £24.54 
Cancer Research  £23.53 

Roger Ramsden, chief executive, Saga Services commented: “The over 50s are well known for their generosity, so I’m not surprised it extends even further at Christmas. Every donation can make a difference and it’s not just popping coins in the charity tin or church collection – donating online with your credit card is a popular way nowadays of helping good causes.”

Britons are known for responding well to a crisis and this explains why charitable donations by the over 50s soared after the Haiti earthquake, which prompted a 50% increase in people using their Saga Platinum credit card and on average they donated £55 to the Haiti appeal.


Notes to Editors
• *Data is based on regular Saga Platinum credit card users making charitable donations during November and December in 2011.
• ** There are 21million over 50s in the UK, 78% of these have a credit card (16.38m).  Our research indicates 4.56% of Saga Platinum cardholders make charitable donations with their credit card, assuming this figure is the same for all over 50s with a card - 4.56% of 16.38million equals 746,928.

Top five charities in
November and December 2010 
 Average credit card donation
to each charity
RNLI £34.96 
Salvation Army £26.78
Children in Need £36.55
National Trust  £25.11 
Oxfam £31.25

Top five charities in
November and December 2009 
Average credit card donation
to each charity 
Children in Need  £33.63 
RNLI  £34.89 
National Trust  £41.21 
Salvation Army  £24.70 
Cancer Research  £14.83 

Saga Platinum credit card
• Policyholders must be aged 50 or over   
• Saga Visa Card offers 11.9% APR (annual percentage rate)   
• 0% Foreign Currency Fees are applied to transactions worldwide*
• 0% on Purchases for the first 9 months*
• 0% on Balance Transfers for the first 9 months (3% fees applies)*

Representative Example: If you had a credit limit on your card of £1,200, you used your full limit to make a single card purchase immediately after receiving your card and you repaid in equal monthly payments over 12 months at an interest rate of 11.3% variable, (Representative 11.9% APR variable), the total amount you will pay back is £1,274.69.

*Introductory Rate charged for the first 9 months on purchases and Balance Transfers from the date the account is opened. At the end of this period the Introductory Rate reverts to the Standard Interest Rate applicable to the product at the time. A Balance Transfer fee of 3% applies.