POSTAGE STAMP PRICE HIKE MEANS MILLIONS ARE OFF THE CHRISTMAS CARD LIST

Monday 26 November 2012

· 1 in 2 over 50s will send fewer Christmas cards due to rise in stamp prices. · Price rise hits over 75s particularly hard- 3 in 5 will send fewer cards. · 91% of people say that Christmas is the only time they communicate with some people on their Christmas card list.

POSTAGE STAMP PRICE HIKE MEANS MILLIONS ARE OFF THE CHRISTMAS CARD LIST

 

Festive cheer is set to be in shorter supply this Christmas as sending a Christmas card becomes a luxury many can no longer afford. The number of Christmas cards sent is set to fall dramatically due to stamp price rises according to research published by Saga today.


 
For people across the country, Christmas is one of the few times in which they hear from old friends and far-off family. 91% of those surveyed stated that Christmas is the only time they communicate with some people on their Christmas card list. Yet this year, 1 in 2 over 50s (51%) said they would send fewer Christmas cards than they did last year due to the rise in stamp prices. In 2011, year the average number of Christmas cards sent by post was 38 - this is expected to fall to 28 this year – a reduction of 26%.

 

Many older people still rely on the postal system and the stamp price rise will have a huge impact on the older generations as 3 in 5 (60%) of over 75s admit they will send fewer cards than last year due to the hike in stamp prices.

 

Saga’s last quarterly report, analysing the quality of life for Britain’s over 50s, revealed worsening loneliness scores reflecting how many older people still feel alone and isolated. And quite literally being crossed off people’s Christmas card lists does not aid communication between friends. 


 
Dr Ros Altmann, Director General of Saga said:
 
“We mustn’t forget how important a life line the postal system is for older people. It is easy to take instant communications for granted but many older people are reliant upon the postal system-particularly at Christmas- and value it highly.


 
Many people will be upset they cannot send as many Christmas cards as they have done in previous years. This is an essential means of communication and at this time of year particularly, posting cards is a crucial part of spreading festive greetings.

 

 “We mustn’t forget how important a life line the postal system is for older people. It is easy to take instant communications for granted but many older people are reliant upon the postal system-particularly at Christmas- and value it highly.  Many people will be upset they cannot send as many Christmas cards as they have done in previous years. This is an essential means of communication and at this time of year particularly, posting cards is a crucial part of spreading festive greetings.”

 

ENDS

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