ONE IN TEN GRANDPARENTS DO THE SCHOOL RUNTuesday 4 September 2012
• 10% of grandparents take children to school at least once a week • Grandparents in the North West are the most likely to do the school run
ONE IN TEN GRANDPARENTS DO THE SCHOOL RUN
As children head back to school for the start of the new school year, it seems that it’s not just the mums preparing to do the school run. According to research by Saga Motor Insurance one in ten grandparents take their grandchildren to school at least once a week and a further 30% do so when they are asked to.
Grandparents who live in the North West are the most likely to help out on the school run followed by those living in Wales and Scotland, while grandparents living in East Anglia are the least likely to ferry the kids to and from school.
Unlike parents doing the school run, there’s no sexism at the school gate for grandparents. Grandads are just as likely to be waiting at school to pick up the kids as grandmas.
Interestingly, it’s not just retired grandparents taking the strain. In fact, just as many grandparents who work (44%) help out by taking their grandchildren to and from school as those who have retired (45%). Many grandparents work part time so perhaps they are able to use their days off to drop their grandchildren at school.
As most parents are aware tackling the school run is not for the faint hearted, but it doesn’t seem to faze a fifth (20%) of grandparents over 75 who say they will step in at a moment’s notice and deliver their grandchildren to school safely.
Roger Ramsden, chief executive, Saga Services commented: “I am sure that mums and dads up and down the country greatly appreciate the help offered by their parents and in-laws.”
Saga Motor Insurance recognises the importance of grandparents making the school run and has introduced cover for car seats for policyholders. Saga now covers the cost of replacing a fitted car seat with a new one up to the value of £1000 following an accident even if there is no obvious damage.
Notes to Editors
• Populus interviewed 10,203 Saga customers, all aged 50 and over, online between 29th and 31st August 2012. Populus is a member of the British Polling Council and abides by its rules.
|National||Most Likely Region||Least Likely Region|
|Grandparents who take their grandchildren to school||44%||North West (47%)||East Anglia (38%)|
|Grandparents who take their grandchildren to school at least once a week||10%||Scotland (12%)||East Anglia (6%)|
|Grandparents who take their grandchildren to school as and when they are needed||30%||Wales (34%)||South West, East Anglia and Scotland (28%)|
|Age group most likely to||Age group least likely to|
|Take their grandchildren to school||People aged 65 - 69 (50%)||People aged 75 and over (26%)|
|Take their grandchildren to school at least once a week||People aged 60 - 64||People aged 75 and over (4%)|
|Take their grandchildren to school as and when they are needed||People aged 65 - 69 (34%)||People aged 75 and over (20%)|
Saga Motor Insurance
• Saga motor insurance is a Which? Recommended provider and was recently awarded MoneyWise 2012 trusted car insurance provider.
• Saga comprehensive car insurance includes:
• £1,000 personal belongings cover which increases to £2,000 for the month of December
• Unlimited audio/visual cover
• Free windscreen/glass repairs
• Vandalism cover
Share this page
The Saga Group Communications Team only deal with enquiries from the media.
If you're not a journalist, visit our contact us page for a full list of telephone numbers.
Head of Communications, Saga Group Saga Holidayslisa.firstname.lastname@example.org
Senior PR Manager, Insurance and Personal Financeangela.email@example.com
PR Manager, Saga Holidays and Cruisesnaomi.firstname.lastname@example.org