OVER 50S POLL SHOWS GROWING SUPPORT FOR UKIP AND LIB DEMS ON THE SLIDE

Tuesday 30 April 2013

•Saga’s poll of 10,350 people shows that if ‘Don’t know’ were a party they might romp home!

OVER 50S POLL SHOWS GROWING SUPPORT FOR UKIP AND LIB DEMS ON THE SLIDE

A UK-wide survey of voting intentions for the over 50s has shown that if ‘Don’t know’ was a political party it might just romp home.  There is all to play for as almost a fifth of older voters say they don’t know who they might support at the next election.


Tim Pethick, managing director of Saga Magazine, commented: "Older people are more likely to go to the polls than younger people, indeed those aged over 55 are more likely to say they are certain to vote than people aged 18-24.  No wonder the views of the Saga generations are keenly scrutinised by political parties.”


The 10,350 Saga customers who took part in the poll appear to be more Conservative in outlook than all-age polls.  For the UK support for the Conservatives stands at 25%, whilst support for UKIP also very strong at 18%, just outpacing Labour with 15%.  In this survey the Liberal Democrats were left trailing with 7%.    Sadly for the Chartists and Suffragettes who fought long and hard for the right to vote, 1 in 20 said they would definitely not vote for anyone.


UKIP’s support is very markedly a male affair (21% men vs 12% women). Support for UKIP also grows with age (14% for those aged 50 – 60, 21% for the over 75s), whilst their support appears to decline as people get richer (AB – 15%, C1 – 18%, C2 – 27%, DE 24%).  There are also regional variations (England 19%, Wales 14%, Scotland 6%, and Northern Ireland 4%).  The highest support for UKIP in the English regions is in the South East and East Anglia (21%) and least in London and the North West (15%).


Conservative support is gender neutral (25% each). Support for the Conservatives grows with age (17% for those aged 50 – 54, 32% for the over 75s).   Their support declines as people get poorer (AB – 28%, C1 – 24%, C2 – 18%, DE 13%).  There are also regional variations (England 26%, Wales 23%, Scotland 17%, and Northern Ireland 10%).  The highest support for the Conservatives in the English regions is in the South East (29%) and least in the North East (19%).


Labour support is gender neutral (15% each). Support for Labour falls with age (19% for those aged 55 – 59, 11% for the over 75s).   Their support declines as people get richer (AB – 15%, C1 – 14%, C2 – 16%, DE 19%).  There are also regional variations (Wales 18%, England 15%, and Scotland 13%).  The highest support for Labour in the English regions is in the North East (23%) and least in the South East and South West (11%).


Liberal Democrat support is gender neutral (7% each). Support for the Lib Dems increases with age (4% for those aged 50 – 54, 10% for the over 75s).   Their support declines as people get poorer (AB – 9%, C1 – 7%, C2 – 3%, DE 4%).  There are also regional variations (England 8%, Scotland 6%, and Wales 5%).  The highest support for the Lib Dems in the English regions is in the South West (11%) and South East (9%).


Scotland has the highest number of people saying that they don’t know or won’t say who they might vote for (29%), but those that expressed a firm opinion the SNP is well-ahead of other parties with 26% support.   

 

National

%

 

England

%

 

Scotland

%

Conservative

25%

 

Conservative

26%

 

Scottish National Party

26%

UKIP

18%

 

UKIP

19%

 

Conservative

17%

Labour

15%

 

Labour

15%

 

Labour

13%

Lib Dem

7%

 

Lib Dem

8%

 

Lib Dem

6%

Other

5%

 

Other

3%

 

UKIP

6%

Don’t know

17%

 

Don’t know

17%

 

Other

1%

Won't Say

8%

 

Won't say

8%

 

Don’t know

20%

Not voting

4%

 

Not voting

4%

 

Won't say

9%

 

 

 

 

 

 

Not Voting

2%

Wales

%

Conservative

23%

Labour

18%

UKIP

14%

Plaid Cymru

7%

Lib Dem

5%

Other

4%

Don’t know

18%

Won't say

7%

Not Voting

4%

 

London

South East

South West

West Mids

East Mids

North West

North East

Yorks and the Humber

East Anglia

Cons

27%

29%

26%

25%

27%

25%

19%

23%

24%

Lab

20%

11%

11%

17%

18%

21%

23%

18%

12%

Lib Dem

8%

9%

11%

6%

6%

6%

6%

6%

8%

UKIP

15%

21%

20%

18%

20%

15%

18%

19%

21%

 

ENDS

 

Populus interviewed 10,350 Saga customers, all aged 50+, online between 12 and 25 April 2013. Populus is a member of the British Polling Council and abides by its rules; for more information see www.populus.co.uk.

 

 

 

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