GRANDPARENTS TO SPEND OVER 300M ENTERTAINING GRANDKIDS THIS SUMMERTuesday 16 July 2013
• Two thirds of grandparents look after the grandkids in the summer holidays • One in ten grandparents look after the grandchildren more than three times a week • 99% of grandparents cover childcare and entertaining for free
GRANDPARENTS TO SPEND OVER 300M ENTERTAINING GRANDKIDS THIS SUMMER
School will soon be out for summer and while the children are looking forward to their long break it seems that grandparents are increasingly taking the strain and looking after grandchildren this summer. More than two thirds (68%) of grandparents will look after their grandchildren at least once over the summer holidays according to research from Saga Motor Insurance.*
Two fifths (41%) of grandparents say they plan to step into the breach whenever necessary, while a quarter say they plan to look after their grandchildren regularly over the summer - at least once a week.
As any grandparent will know, kids these days travel with a range of expensive electronic gadgets - from games consoles and phones to tablet computers and even in car DVD players for longer journeys. In some cases, these could add up to £500** or more. If these are left in the car then Saga Comprehensive Car Insurance covers loss of personal belongings up to £1,000, but grandparents should remind their grandchildren to keep valuables out of sight.
99% of grandparents do not get paid for the childcare they provide and presumably wouldn't dream of doing so, but with the average childcare cost for 3 days a week sitting at over £103***, it's clear that grandparents are saving a fortune for their own children.
It's not just the care that devoted grandparents provide for nothing. On average they will spend £82 looking after their grandchildren during the holidays, Saga estimates that this means a total spend amongst grandparents of more than £300m****. One in seven plan to spend more than £150 and once again this is something that 99% of grandparents do because they want to and do not get reimbursed.
Roger Ramsden, chief executive, Saga Services, commented: "It is clear that grandparents provide valuable support for their families over the summer holidays. They are telling us that this is something they enjoy doing, they like spending time with their grandchildren and taking them out and entertaining them. So whilst the help they provide supports their own children financially, it also benefits them too."
Notes to Editors
- * Populus interviewed 9,349 saga customers, all aged 50 and over, online between 13th-20th June 2013. Populus is a member of the British Polling Council and abides by it's rules.
- ** Based on the cost of a Ninendo DS (£135), a smartphone (Samsung GALAXY Ace II 4 GB - Onyx black £216 and in car DVD player (Nextbase Click 9 Lite Duo DVD Player £204)
- *** www.daycaretrust.org.uk
- **** 54% of the UK's 21m over 50s are grandparents (11.3m), 68% of whom plan to look after their grandchildren this summer (assuming only one grandparent will spend on the grandchild, Saga has halved this figure to 5.6m). Grandparents spend on average £82 on their grandchildren, spending in total over £300m.
About Saga Motor Insurance
Saga comprehensive car insurance includes:
• £1000 personal belongings cover
• Unlimited audio/visual cover
• Free windscreen/glass repairs
• Vandalism cover
• £5,000 personal accident cover
• Saga motor insurance is a Which? Recommended provider and was recently awarded MoneyWise 2012 trusted car insurance provider.
Share this page
The Saga Group Communications Team only deal with enquiries from the media.
If you're not a journalist, visit our contact us page for a full list of telephone numbers.
Head of Communications, Saga Group Saga Holidayslisa.firstname.lastname@example.org
Senior PR Manager, Insurance and Personal Financeangela.email@example.com
PR Manager, Saga Holidays and Cruisesnaomi.firstname.lastname@example.org
PR Manager, Saga Insurancemark.email@example.com