Press release

Bank Holiday travel - bonkers?

Wednesday 16 April 2014

As the nation’s families head off on holiday for the long Bank Holiday, some 16 million motorists will clog the nation’s roads and 1.6 million people plan to go abroad.

Rather than get mad on motorway or angry in the airport crowds many of the nation’s savvy travellers – the over 50s - are predicted to take it easy and plan for their next holiday away from the kids clubs and marauding teenagers that the half team break brings to many resorts.

According to Saga, the UKs over 50s travel specialist, the Easter Bank Holiday weekend is a prime booking period for the over 50s.   This year the holiday hot spots are St Lucia, South Africa, Croatia and  Greece, whilst cruises to the Caribbean and Baltic are also very popular.

Andrew Strong, chief executive of Saga Travel commented: “In our experience many of todays over 50s think it is bonkers to travel on bank holidays and much prefer to spend quality time with each other and their family.  The nations over 50s are savvy travellers and know how to bag a bargain by travelling at times when your money goes further.  When the kids go back to school you have more of the destination to yourselves and you are freed from the hustle and hassle of travelling with children and teenagers and their stressed out parents.”


Notes to editors:
ABTA – The Travel Association estimates 1.6 million British holidaymakers are set to head overseas over the Easter Bank holiday weekend of 18 April - 21 April.
The AA predict that the Bank Holiday weekend will see 16 million people making leisure trips by car.