Press release

Hand-me-ups give over 50s a helping hand with technology

Tuesday 25 February 2014

•One in four over 50s inherit smartphones from younger relatives
•Over a quarter of women over 50 receive clothes passed on by children and grandchildren

Britons over 50 are keeping in the know about technology and fashion, thanks to gadgets and trendy clothes being “handed up” by their children and grandchildren.

A survey of almost 10,000 over 50s by Saga home insurance, found that these “hand-me-ups” are helping to overcome the technology divide between generations.  For example  one in four are getting to grips with smartphones as members of the younger generation upgrade to a newer model and gift their older phones to the older generation .Also one in 10 gets a laptop as a kind of reverse heirloom, and the same number also get first refusal on used televisions.  

Fashion it seems is another thing which younger people are keen to share with the older generation.  A fifth of over 50s said they have received clothes from young relatives, rising to over a quarter of women, who are clearly keeping trim enough to fit into the clothes of younger women.  One in 10 women say they follow in the footsteps of younger members of the family as they are given their shoes.

 Additionally, 6% of people aged between 50 and 59, who took part in the survey, received iPads or tablet computers from younger relatives. The results echoed Saga’s research from early 2014, which showed the number of over 50s browsing the Saga website on tablets/iPads had increased by a third (35%) over Christmas. This increase suggested that many over 50s had received tablets as seasonal gifts.

Roger Ramsden, chief executive, Saga Services commented: “So many older people are well informed about technology and trends thanks to the internet, social media and news coverage. But our research shows that people are also helped by family members passing on their iPhones, laptops, designer clothes and much more. These help many people stay abreast of technological advances and ensure they can be as clued up as those a fraction of their age.”

Saga Home Insurance is an over 50s insurance specialist. Its policies offer  ‘New for old’ replacement of items as standard with its home/contents cover – which means policyholders can have their hand-me-ups replaced after a break-in or burglary, if needed.

Roger Ramsden added: “Many homes these days are full of consumer electronics that should ideally be insured, in the event of a theft or burglary. Having Saga Home Insurance means you’re properly covered.”


Notes to Editors:

* Populus interviewed 9,685 Saga customers, all aged 50+, online between 16th and 23rd January 2014

25% say a family member has passed on a mobile phone when they get an upgrade

26% ‘strongly agree’ that they look forward to receiving family members' gadgets when they get an upgrade

90% say they ‘strongly disagree’ that they encourage family members to get upgrades so they can get their old things


About Saga Home Insurance

Saga Home Insurance is tailored to the needs of the over 50s and includes:

Free Saga Home and Heating Emergency cover for the first year (worth £59.99) for emergencies such as burst pipes and broken boilers

Up to £500,000 buildings and up to £50,000 contents cover as standard

Higher levels of cover are available through Saga Tailormade Home Insurance Policy.