This week sees the start of the Chelsea Flower Show and it seems Britain’s over 50s will be seeking inspiration for more than just their own garden.
And it seems they are so green-fingered that almost a third tend to relatives’ gardens as well as their own, a poll has found – which suggests Britain’s next generation could be made up of clueless gardeners.
The Saga Home Insurance poll asked more than 10,600 people over 50 how much they help relatives till the soil. Almost a third (28%) say they regularly help children, grandchildren or siblings in the garden – whether it’s with practical help or just providing advice and tips.
Children receive the most help with their garden. A fifth of parents say they guide their children through the gardening maze, with one in 10 doing most of the spade work. 44% offer a horticultural hand now and then and a fifth say they work mostly in an advisory capacity for their offspring.
Other relatives receiving a helping hand from these constant gardeners include parents and grandchildren.
Regionally, the East and West midlands, Yorkshire and the Humber and East Anglia have the highest number of green-fingered over 50s. 30% say they help younger family members and, in some cases, siblings in the garden. Just 22% of Londoners do the same.
Saga Chief Executive, Roger Ramsden, commented: “Britain is well-known for its love of gardening and who loves it more than the over 50s? Our customers tell us how much they adore their gardens, many of them care for it so much they say it's what keeps them from downsizing in retirement.”
From bird baths to water features, quality garden furniture and BBQ equipment, the over 50s have it all in their garden.
That's why Saga Home Insurance offers cover for £1,000 worth of property kept in the open and £1,000 for damage caused to plants, trees and hedges as a result of vandalism. Additional garden cover is also available, which provides up to £1,500 for plants in the garden and £2,000 worth of cover for contents kept in the open.
Notes to editors
*Populus interviewed 10,657 Saga customers, all aged 50+, online between 11th and 16th February 2014. Populus is a member of the British Polling Council and abides by its rules; for more information see www.populus.co.uk
About Saga Home Insurance
Saga Home Insurance is designed for the over 50s and includes:
• Up to £500,000 buildings and up to £50,000 contents cover as standard
• Higher levels of cover are available through our Saga Home Insurance Tailormade policy
• New for old replacement of your contents.
Saga Home Insurance also includes Garden Cover. This provides up to £1,500 towards replacing your shrubs, trees and hedges and £2,000 worth of cover for garden contents in the open, under your contents policy. Additional premium varies depending on your individual circumstances.