Press release

Houseproud over 50s lend property market a helping hand

Tuesday 6 May 2014

• Three quarters of people rate the state of the house next door before putting in an offer
• Overgrown gardens, rubbish and dismantled cars in neighbouring properties, put people off buying homes
Everybody needs good neighbours and if they happen to be over 50, it could make selling your home less traumatic in the future.

Everybody needs good neighbours and if they happen to be over 50, it could make selling your home less traumatic in the future.

A poll by Saga Home Insurance reveals that three quarters (77%) of all respondents, say the condition of a neighbouring property is ‘very important’ when house hunting. The over 50s it appears make the best neighbours, because they are less likely to let your area go to the dogs. The survey shows that they are less likely than younger people to let their property become an eyesore, with peeling paint, collapsing fences and bin bags dumped on top of an unkempt garden.

Of the various eyesores that put people off making an offer on a house, rubbish in the front garden topped the list, followed by dismantled cars on driveways, overgrown gardens and evidence of lots of animals.

More than four fifths of over 50s  (83%) say that they like to keep their front garden tidy and they put a lot of effort into doing so, a quarter of these constant gardeners say they mow their lawn once a week, compared to just 8% of under 50s.  They are also less likely to have peeling paint, fences in need of repair or rubbish strewn over the front lawn.

In comparison just two thirds of 25-34 year olds say they like to keep their front garden tidy, they are eight times as likely to have rubbish in their garden and one in ten have fences in need of repair.

Other front garden frights people admitted to having included furniture, building materials and garden gnomes!

Roger Ramsden, chief executive, Saga Services, commented: “The over 50s seem much more house-proud than younger generations, which is good for their neighbours and the area they live in. The Saga generations are keen gardeners and clearly believe that first impressions count, it appears that keeping your bushes trimmed has kerb appeal and lifts house prices in your neighbourhood.”

Saga offers cover for theft or malicious damage to plants, trees, hedges, lawns and shrubs up to £1000 plus an additional £1000 for contents within the garden as standard on all contents policies.  Its Garden Cover add on provides up to £1,500 towards replacing shrubs, trees and hedges and £2,000 worth of cover for garden contents in the open.  


Notes to editors

*Populus interviewed 11,019 people online between 9th and 10th April 2014. Populus is a member of the British Polling Council and abides by its rules; for more information see

About Saga Home Insurance

Saga Home Insurance is designed for the over 50s and offers:
• Save up to 20% when you buy a policy online**
• Up to £500,000 buildings and up to £50,000 contents cover as standard
• Higher levels of cover are available through our Saga Home Insurance TailorMade policy
• New for old replacement of your contents

**15% of online quotes made between December 2013 and January 2014 have seen at least a 20% saving off the undiscounted offline price.