Saga appoints Group Chief Marketing OfficerTuesday 8 September 2015
Saga is pleased to announce the appointment of Matt Atkinson to the role of group chief marketing officer.
Saga appoints Group Chief Marketing Officer
Matt will join the senior team at the end of September from Tesco where he held the roles of chief digital officer, chief marketing officer, and latterly chief creative officer. He was previously global CEO of marketing services for Havas and has held MD roles at Omnicom and Saatchi & Saatchi.
Matt will sit on Saga’s Executive Committee and will be responsible for driving branding and customer engagement across all digital, direct and e-commerce activities for the whole Saga business.
Commenting on this new appointment, Lance Batchelor, Saga's group chief executive, said:
"I am delighted to have recruited someone of Matt's calibre to this key role. Matt is an accomplished global marketer and he will be an important contributor to our strategy."
Matt Atkinson commented: "Saga is an iconic British brand that I have long admired, so it is with a sense of both privilege and confidence that I take on this exciting role at such a critical time in the development of the brand."
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