Shares ISA

Shares ISA

A tax-efficient flexible trading account for the over 50s offering competitive trading with no annual account fees. Provided by Equiniti Financial Services Limited.

Shares are high-risk investments. Share prices and the income from them can fall as well as rise and you may not get back the full amount invested. Saga Share Direct does not offer advice. If you are unsure whether this service is suitable for you, please consult a financial adviser.

What is it?

By holding a Shares ISA you can benefit from the Government’s annual tax free ISA allowance. This means that you can hold a range of investments, including Shares, Unit Trusts, ETFs, Gilts and Bonds in a tax-efficient way.

How does it work?

Shares ISAs are trading accounts like the Nominee Dealing Account but with some added tax benefits. You can open a Shares ISA online, or by calling the phone number shown above to request an application form in the post.

These accounts allow you to buy and sell investments online or by phone, and the investments are held on your behalf by Equiniti Financial Services Limited.

Read our complete guide to the Saga Share Direct Service. 

Key features

  • Subscribe up to £15,240 (2016/17 tax year).
  • No Capital Gains Tax on any profit made within the ISA.
  • 20% tax refund on income received on fixed-interest securities (such as gilts and corporate bonds).
  • No loss of tax relief on remaining investments if you make a withdrawal.

Online features

  • Top stock list – Choose your investments from a selection of company fundamentals, including such factors as highest dividend yield and broker recommendations.
  • Performance tables – Review market and company performance based on a variety of factors.
  • Heat maps – Use our quick and easy heat map tool to identify opportunities and risks across a selection of markets.
  • Risers and fallers – see quickly and easily which companies are having a good – or bad – performance on the day.
  • Corporate actions – an ‘at a glance’ view of current and upcoming corporate actions.
  • Charting – use a variety of charting tools to view the performance of companies and markets over a time period of your choice.

How it can help

A Shares ISA gives your investments the potential to grow and shelters you from paying unnecessary tax on any income received.

By choosing your own investments you can decide how you want your portfolio diversified and you can monitor each asset individually.

Am I eligible?

To be eligible for a Saga Share Direct Account you must be:

  • a UK resident
  • aged 50 or over.

What else may be relevant?


Daily stock market updates
Receive a free daily round-up of news, views and market commentary, delivered to your inbox every morning.

Helpful videos

Explore a selection of user-friendly videos which show you how to use the Saga Share Direct service.

Forms and Guides

Discover a range of useful forms and guides for the Saga Share Direct Service.

Frequently asked questions

Below are the questions, most frequently asked, which could help you to decide whether or not a Saga Shares ISA is worth considering further

Can I open a joint account?

No. An ISA has to be held in a sole name, but you can open a joint nominee dealing account. Click here for more information.

Can I transfer my share holdings from another stock broker?

Yes. Having paperwork from a variety of providers can be troublesome and time consuming to manage. That’s why Saga Share Direct makes it easy for you to transfer to us. Click here for more information.

How do I open an account?

Opening an account is very simple, click here  and follow the instructions, or call 0800 559 3196 to request an application form in the post. Lines are open Monday to Friday, 8am to 6pm.

How much does it cost to trade?

This depends on the type and frequency of your trading, but can be as little as £9.75 per trade depending on how many times you have traded in the previous quarter. Click here for details of our charges.

What does it cost to open an Account?

There are  no costs for opening a Saga Share Direct account, regardless of which one you choose.

What investments can I trade in?

You can deal in UK and international shares, gilts, bonds, Exchange traded products,  funds, warrants, unit trusts, OEICs

What research facilities do you offer?

There are a range of tools and news stories to provide you with valuable company and market insight. Such as:

o Top 10 trades
o Top stock list 
o Performance tables
o Heat maps
o Risers and fallers
o Corporate actions
o Charting

Important information

Terms and Conditions

For customer terms and conditions, please click here.


Investment Risk Warnings

For specific investment risk warnings, please click here.

Best Execution Policy

For Saga Share Direct’s Best Execution Policy, please click here.

Privacy Policy

For our full privacy policy, please click here.

To view the above documents, you will need Adobe Acrobat Reader.

Fees and charges

Saga Share Direct does not charge annual account management fees for any of its accounts; however, underlying investments may have their own individual fees, which will be shown in the key information for those investments.

For further details about the charges payable, please click here.

Tax treatment of ISAs

Please note the rules on taxation can change. Saga Share Direct is not a tax adviser and is not providing you with tax advice. If you have any queries as to the tax implications of any investment you should seek independent advice. The value to you of any tax benefits will depend on your tax position. You should consult a tax adviser in order to understand the impact of your investment decisions on your tax position.

Financial Services Compensation Scheme

For details of the Financial Services Compensation Scheme click here.

Who is the provider and how are they regulated?

Saga Share Direct is a registered trading name of Acromas Financial Services Limited. Saga Share Direct is provided and operated by Equiniti Financial Services Limited whose registered office is Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA. Equiniti Financial Services Limited is part of the Equiniti Group. Equiniti Financial Services Limited is registered in England and Wales with No. 6208699 and is authorised and regulated by the Financial Conduct Authority. Equiniti Financial Services Limited is a member firm of the London Stock Exchange.

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We’re here to help

Call to find out more

0800 015 9151 Mon – Fri 8am-6pm (excluding bank holidays)


Download our guide to Savings and Investments.