Saga launches new directory equiries service

Tuesday 10 July 2007

Saga launches new directory equiries service

  • New 118 050 number undercuts 118 118 by more than 50%
  • Flat rate of 35p per enquiry, regardless of length of call

Over 50s experts Saga have today launched a directory enquiries service that beats the current market leader* by up to 50%. In addition, the service offers transparent pricing with all calls charged at a flat rate of 35p, regardless of the length of the call.

The directory enquiries market was opened up to competition in December 2002 when the previous 192 number was discontinued. Since then, over 100 new providers have entered the market offering a 118 number, meaning consumers often don't know where to turn for the cheapest and most reliable service.

Saga's new service, 118 0ver 50, has been launched as a direct challenge to the likes of 118 118, who currently attract the majority of callers*, despite having some of the highest charges in the market. In fact customer's calling them could be losing out considerably by sticking to this service, as they charge 83p per one minute call**, over double the cost of Saga.

Andrew Goodsell, Chief Executive of Saga Group Ltd, said: "We firmly believe that all companies should be transparent about their pricing so that customers can make informed decisions and ensure they are not being overcharged. Our service is clear, transparent and represents great value for money. The number is easy to remember too - 118 0ver 50, perfect for over 50s!"


Notes to Editors-

*OfCom/ICSTIS report, March 2006

** Correct as at 05 July 2007 taken from Based on 69p call charge 14p per minute makes a 1 minute call with 118 118 = 83p compared to Saga only 35p per minute = Saving of 48p

For further press information please contact the Saga Press Office on: 01303 771529.

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