Yorkshire folk surrender to Caribbean allureMonday 8 October 2007
Yorkshire folk surrender to Caribbean allure
New research has revealed people from Leeds dream of sunning themselves on Caribbean beaches more than anyone else in the country.
In fact, the eye-opening national survey - carried out on behalf of Saga Holidays - revealed 18 per cent of holidaymakers questioned across Yorkshire named the Caribbean as their dream holiday destination.
But as well as their love of beach life the startling survey also revealed they are the most likely to take a trip to Poland to sample Eastern European culture (two per cent).
The research has uncovered this and a number of other startling facts about the holiday habits of people across the UK.
Andrew Goodsell, Chief Executive of Saga Group, said: "This survey has revealed some interesting results. While Italy, Spain and France remain by far and away the most popular destinations closer to home, people of all ages are now travelling further afield and off the beaten track.
"The over 50s in particular are travelling further than ever before with baby boomers taking the lead on destinations including Africa and Asia."
Italy remains the most popular European destination for people of all ages across the UK. But worldwide New Zealand has been named as the public’s number one dream destination.
When looking at dream destinations, Australia proved popular with the Scottish (18 per cent), while Brummies gave the Caribbean the thumbs up, (14 per cent) as the destination they would most like to visit.
The survey has also revealed that resorts such as the Balearics – traditionally associated with teenagers, rave music and staying up all night - are more popular with the over 50s than the under 50s, (7 and 6 per cent respectively).
Saga, the premier holiday firm for the over 50s, carried out the research to find out the nation’s favourite holiday destinations.
Closer to home the survey also revealed Portugal wasn't a popular choice with people from Nottingham and the East Midlands as just one per cent named it as their favourite European destination.
Other regional variations saw holidaymakers from Manchester and Liverpool turning their backs on France with just six per cent naming it their favourite destination - preferring instead the sunny beaches of Spain (17 per cent).
Notes to Editors
All figures, unless otherwise stated, are from YouGov Plc.
Total sample size was 2,014 adults.
Fieldwork was undertaken between 29th - 30th August 2007.
The survey was carried out online.
The figures have been weighted and are representative of all UK adults (aged 18 ).
Which would most like to go on holiday to:
North East Australia 15 per cent
North West New Zealand 21 per cent
Yorkshire New Zealand 20 per cent
East Midlands America/New Zealand 16 per cent
West Midlands Caribbean 14 per cent
East of England New Zealand 18 per cent
London New Zealand 14 per cent
South East New Zealand 22 per cent
South West Canada/New Zealand 16 per cent
Wales New Zealand 28 per cent
Scotland Australia 18 per cent
Over 50 New Zealand 20 per cent
Under 50 Caribbean/New Zealand 15 per cent
Which is your favourite European destination:
North East Spain 17 per cent
North West Spain 17 per cent
Yorkshire Spain 15 per cent
East Midlands Italy 15 per cent
West Midlands Italy 17 per cent
East of England France 12 per cent
London Spain 18 per cent
South East Italy 18 per cent
South West Italy 13 per cent
Wales Spain 15 per cent
Scotland Italy 11 per cent
Over 50 Italy 14 per cent
Under 50 Spain/Italy 14 per cent
Which have you been on holiday to:
North East Spain 73 per cent
North West Spain 76 per cent
Yorkshire Spain 67 per cent
East Midlands France/Spain 68 per cent
West Midlands Spain 65 per cent
East of England France 72 per cent
London France 83 per cent
South East France 74 per cent
South West France 74 per cent
Wales France 71 per cent
Scotland Spain 65 per cent
Over 50 Spain 72 per cent
Under 50 France 69 per cent
Which of the following have you ever been on holiday to?
Africa Over 50 20 per cent
Under 50 18 per cent
Asia Over 50 21 per cent
Under 50 19 per cent
Cities By Region
North East Newcastle
North West Manchester/Liverpool
East Midlands Nottingham
West Midlands Birmingham
East of England Cambridge
South East Brighton
South West Bristol
For further press information please contact the Saga Press Office on: 01303 771118.
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