Energy highs spark cutbacks

Thursday 7 August 2008

Energy highs spark cutbacks

  • Over 35% of over 50s are concerned about the sacrifices they will have to make to pay their bills this winter
  • Half of over 50s blame the government for rising energy bills

As providers announce that gas prices alone are set to rise by up to 60%, Saga Home Insurance reveals that over 7 million* over 50s are already planning to make sacrifices elsewhere in order to meet the rising costs. And who do they blame… Government!

The Saga/Populus survey**, the largest panel of over 50s in the UK, reveals that 86% of people aged over 50 are already changing their lifestyle to meet the expected cost of rising energy bills. The most common money saving change is to make a conscious effort to use less energy (73%), followed by attempts to improve a home's energy efficiency (38%). Almost a quarter (23%) have had to dip into savings to pay energy bills.

Further research from Saga*** shows that over half (51%) of over 50s blame successive UK governments due to increasing fuel duty and putting VAT on domestic fuel, and 37% solely accuse the current Labour government.

Top 3 reasons for who is responsible for rising energy bills (all ages):

1. Successive UK governments (46%)

2. UK energy companies (44%)

3. Excessive global consumption (40%)


Notes to Editors-

* 35% of over 50s population (20 million).

** Populus received 9,307 responses from adults aged 50 and over to its online poll for SAGA between 11th and 17th July 2008. Populus is a member of the British Polling Council and abides by its rules. For more details go to

*** Research carried out by Opinium Research for Saga Home Insurance between 17th and 21st of July 2008 amongst a UK representative sample of 2,209 respondents.

For further press information please contact the Saga Press Office on: 01303 771529.

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