Wednesday 6 March 2013

• Three quarters of mums pass on skills to their children such as cooking, baking and knitting


Spending time with mum could be the best gift this Mother’s day, as research by Saga Home Insurance shows that traditional skills are making a comeback, and youngsters yearn for a mum like Mary Berry to teach them how to be the office cupcake queen.

Almost three quarters of mums say they enjoy dusting off the mixers or sewing machines and teaching their children life skills such as cooking, baking and sewing. Of the skills passed on the most common that we learn from our mums are cooking (67%), baking (66%) and knitting (64%).

However, girls are more likely than boys to benefit from their mother’s wisdom as half of women plan to teach their daughters basic skills but only a third will teach them to their sons.

It seems that people should make the most of their mum’s knowledge before certain skills are lost altogether, as despite 84% of people being taught how to cook a hearty meal or to knit a unique iPad cover, only 55% intend to pass any skills on to the next generation.

Grandmothers are also keen to step in and teach their grandchildren how to do household crafts either by hand or with modern gadgets. One in five Grans are keen to pass on their favourite recipes (16%) and inspire budding bakers (19%), and also enjoy teaching their grandchildren to mend clothes (18%) or knit scarves (21%).

Roger Ramsden, chief executive, Saga Services commented: “Passing skills down through the family is just another way that mums carry on giving long after the kids have flown the nest.”

Expensive mixers, sewing machines and other household gadgets may have increased the cost of teaching children how to do simple tasks in the home. However, Saga Home Insurance recognises the desire for modern technology and offers up to £50,000 worth of contents insurance in case a bake-a-thon goes wrong**.


Notes to Editors
• *Populus interviewed 2,050 adults online between 15th and 17th February 2013. 981 of those were over 50. Populus is a member of the British Polling Council and abides by its rules
• **Insurance doesn’t cover wear and tear for household appliances

Saga Home Insurance
Saga Home Insurance is designed for the over 50s and provides:
• Up to a 15% discount when people buy a combined buildings and contents policy online**
• Up to £500,000 buildings and up to £50,000 contents cover as standard
• Higher levels of cover available through the Saga Home Insurance TailorMade policy
• New for old replacements of contents
• Full protection when the home is unoccupied for up to 60 days in a row

**99% of people who had buildings and contents quote received a discount of at least 15%. Saga survey of quotes September 2012.

Share this page

Get In Touch

The Saga Group Communications Team only deal with enquiries from the media.

If you're not a journalist, visit our contact us page for a full list of telephone numbers.