Two out of five over 50s want a tablet or mobile phone for Christmas

Wednesday 10 December 2014

• One in ten would like money donated to charity on their behalf • Holiday or short break tops the over 50s Christmas wish list

Two out of five over 50s want a tablet or mobile phone for Christmas

With less than three weeks to Christmas many will still be deliberating over presents for their parents and grandparents, but new research from Saga reveals that short breaks, books and tech gadgets top the over 50s Christmas list this year.

Whilst most would be too polite to show it, the default gifts of scarf and gloves are unlikely to be a winner this year as many over 50s Christmas wish lists are likely to match that of their children.  In a survey of more than 10,0000 people over 50, Short breaks topped the list with almost half of over 5os (45%) dreaming of a break this Christmas and 44% hoping to receive books.

Tablets and mobiles came in third this year, with two out of five people (41%) putting a tablet, ipad or mobile phone on their lists.  A further one in twelve (8%) were hoping to receive a kindle this year.

However, a virtuous one in ten (9%) would like a charitable donation made on their behalf instead of a Christmas gift this year.  Perhaps surprisingly women are twice as likely to opt for a charitable donation as men (13% versus 6%).

Saga’s head of communication Lisa Harris commented “The wish lists of today’s over 50s could easily be mistaken for the lists of their children with their desire for tech gadgets, short breaks and theatre tickets. However it’s refreshing to see that it really is the season of giving with  large one in ten wanting a charity donation on their behalf in lieu of a Christmas gift – they really are the generous generation.”

Top ten gifts for today’s over 50s

  1. Holidays/short breaks
  2. Books
  3. Tablets/mobile devices/Computers
  4. Theatre or concert tickets
  5. Clothes or shoes
  6. DVDs
  7. Toiletries/perfume
  8. Jewellery
  9. Slippers
  10. A car


Populus interviewed 10,010 Saga customers, all aged 50+, online between 14 and 20 November 2014. 

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