Saga holidays and cruises - all aboard at a high street near you

Thursday 25 September 2014

Saga Travel, the holidays and cruise specialist for the over 50s, are very pleased to announce that it will extend its current focus on direct sales to work in partnership with travel agents to sell cruises and holidays and is recruiting an agency sales team to be based at its Folkestone HQ.

Saga holidays and cruises - all aboard at a high street near you

This important move comes at a time when research points out that the over 50s now account for the majority of spending on travel and tourism expenditure in the UK.  Saga has already had success by selling its popular cruises through agents via its sister company, Titan Travel, and this new journey onto the high street comes at a significant time for the holiday specialist.  By working with other familiar names in towns and cities across the UK, Saga is thrilled that, for the first time, the wide-range of holiday choices available specifically designed for the over 50s will be available through trusted agents.   
Holidays and cruises booked through an agent will continue to include all of Saga’s key features and benefits, such as included travel insurance, VIP door-to-door travel on long-haul and cruise holidays and the services of an experienced representative in resort. 
Andrew Strong, chief executive, Saga Travel commented: 
“This is an exciting time for Saga Travel, and this venture will put the option of a Saga Holiday or fantastic Saga cruise in the nation’s high streets as well as on door mats. Feedback so far from agents is very positive.  Our current customers like dealing with us direct, but there are those that prefer to pop into their local travel agent, and this new initiative means we will be offering greater choice to some 3 million over 50s who book through a travel agent each year.  Booking a Saga holiday or cruise through a travel agent will give customers all the added extras that those who book with us directly enjoy – and the security that we will offer a great experience at excellent value.” 


Notes to editors 
IPS data – 3 million over 55s book a holiday package through a travel agent. 
Saga Travel sells holidays and financial services to today’s over 50s.  Customers will still be able to book holidays and cruises directly with Saga Travel. With over 60 years’ experience, Saga provides cruise and holiday packages exclusively to today’s over 50s, visiting over 150 countries worldwide.  It owns and operates the cruise ships Saga Pearl II and Saga Sapphire and also owns and operates the Bel Jou Hotel in St Lucia. 
Travel agents wishing to take part in this initiative can contact 
For media enquiries, please contact: 
Tel:  01303 771118 

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