Over-50s icon, Saga Magazine, celebrates its 30th birthday

Tuesday 23 September 2014

• A special celebratory giveaway of £30,000 of prizes over three birthday issues • Magazine on sale at selected Sainsbury's for October, November and December • Introductory £1 offer for October issue* • Britain’s bestselling monthly subscription magazine with a circulation of 453,704.**

Over-50s icon, Saga Magazine, celebrates its 30th birthday

Saga Magazine, the vibrant voice of Britain’s over-50s, is marking its 30th birthday with a bumper £30,000 prize giveaway – and by breaking with its subscription-only tradition to go on general sale in selected Sainsbury’s stores.

Cover star Joanna Lumley kicks off about the Rotherham scandal; there’s an exclusive look at Prince William 30 years after he starred on the magazine’s first cover; Andy Hamilton and Guy Jenkin reveal the inside story for their new film What We Did On Our Holiday; columnist Lynne Truss adds some of her signature wit and wisdom to the mix – and much, much more.

Saga Magazine has grown from being a quarterly in 1984 to Britain’s bestselling monthly magazine. With its iconic cover stars and winning blend of humour, entertainment, arts, astute campaigning and award-winning financial advice, the title has won a permanent place in the hearts of over 1 million readers***.

The October launch issue costs just £1* and the 30 prizes in the £30,000 three-month giveaway include a:

  • “California and the Golden West” Titan tour
  • “Colours of the Canary Islands” Saga Pearl II cruise
  • Saga “India Golden Triangle” tour
  • 7-night Saga holiday in Cyprus
  • £5,000 worth of vouchers from Hotpoint.

Also up for grabs is an iPad Air, a case of champagne, a £500 CC shopping spree, vintage furniture, a Canon camera, weekend breaks, luxury hampers and much more.

Saga Magazine editor Katy Bravery comments: “We love the idea that it’s our birthday – but the readers get the presents! Our present is to be appearing on newsstands for the first time in 30 years. Though it’s marvellously efficient and waste-free to be popped through the letterboxes of our 450,000-odd subscribers, it does slightly hide us from public view. So with this newsstand trial at selected Sainsbury’s we hope potential new readers will be able to sample the magazine and enjoy its eclectic mix of content.

“It’s a tough time for magazine circulations, but Saga Magazine has succeeded by keeping focused on the shifting attitudes and needs of its readers. In 30 years we have kept pace with the welcome ‘youthification’ of the over-50s and made sure that what we offer remains relevant and fresh. Certainly something seems to be working, as we are the bestselling monthly magazine in Britain.”

Much has changed since Saga Magazine launched in 1984. Although Apple unveiled its Mac computer, it was to be years before almost every home in Britain could connect to broadband. And mobile phones were little-known curiosities in the Eighties.

Technology has certainly changed, but Saga Magazine’s central aim – to speak with, not about, Britain’s over-50s, has stayed the same. Its message and style remain as entertaining and relevant as when the first copy was printed, although now you can enjoy Saga Magazine on a tablet device too.

Saga Magazine set out its stall early in the first edition. Under the headline “Bringing up the Royal Grandchildren”, the cover featured Prince William with his parents. So it’s fitting that October’s issue examines how he’s grown up and become a parent himself as well as looking what the future has in store for him.

The 1984 magazine included interviews with F1 legend Stirling Moss and actor Gordon Jackson. There was also a wealth of financial advice – written by a young Paul Lewis, who still pens his peerless financial advice for the title today – plus an article asking if MPs should retire at 65.

Our 30 years of publishing have resulted in scoops – Tony Blair chose Saga Magazine to give an exclusive 50th birthday interview and many celebrities, from Mick Jagger to Blondie, have shared their thoughts with us. Read our pick of their outrageous, moving and revealing quotes in the October issue.

Saga Magazine, however, is much more than just an entertaining read. Paul Lewis reflects on some of the magazine’s prize-winning campaigns including its key role in helping hundreds of thousands of British women, who worked during the Second World War, to get the pension they were entitled to.



Notes to editors

*November and December issues will cost £2.50

**ABC circulation figures 01 Jan 2014 -30 Jun 2014

***1.063 million people over 50 read Saga Magazine every month NRS, Jul 2013 - June2014.


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