Over 50s turn to Facebook to send festive greetings

Monday 7 December 2015

• Almost six out of ten over 50s will send Christmas cards this year • Nine out of ten will send someone a card despite not speaking to them all year • One in 14 people aged 70 to 79 send festive greetings via social media

Over 50s turn to Facebook to send festive greetings

The majority of over 50s still want to send festive greetings in the traditional way, as around six out of ten are planning to send Christmas cards this year, according to research by Saga Home Insurance*.

In fact, around nine out of ten of those sending cards say they will send one to some family members or friends even though they haven’t spoken to them throughout the year. However, their Christmas card list seems to be shorter this year as research shows the over 50s will send out 32 cards on average, compared to the 38 they sent in 2011, a decrease of 19%.

The reason they are sending fewer cards seems to be because lots of over 50s are turning to social media to spread some Christmas cheer. One in eight say they will write on someone’s Facebook wall to wish them a merry Christmas, whereas only one in 11 people did this in 2012**.

Sending festive greetings via social media is particularly popular among those aged 50 to 59 with one in five saying they will tweet their friends and family this Christmas. However, one in 14 people between 70 and 79 years old and one in 17 of those aged 80 to 89 say they will turn to their laptop or iPad instead of pen and paper this year. 

Saga Home Insurance customers who like to enjoy a tipple while sending season’s greetings on social media can be reassured that should they spill their mulled wine on their laptop Saga will come to the rescue.  Saga is aiming to replace its customers’ iPads or Laptops before Christmas Day if they accidentally damage it in December***. This is so the over 50s can still log in to Facebook on Christmas Day and see what Santa has brought their family and friends.

Sue Green at Saga, commented: “These days people lead such busy lives that it’s hard to keep up with friends who live close by, never mind distant cousins who live in other parts of the country or even further afield. But Christmas is the perfect time to catch up with friends and family, whether that’s meeting for drinks, dropping them a line or even some festive Facetime.

“It’s great to see so many over 50s taking advantage of technology and spreading festive cheer via social media, but it’s nice to see that some people still put pen to paper in the traditional way. I’m sure lots of people still like receiving cards through the post instead of bills - especially at Christmas.” 

For people feeling guilty about the volume of cards, wrapping paper and cardboard they go through this Chirstmas, Saga Magazine has some great recycling tips.


Notes to Editors
*Populus interviewed 9,986 people aged 50 over, online between 20th and 26th October 2015. Populus is a member of the British Polling Council and abides by its rules.
**Populus interviewed 8,524 people aged 50 and over, online between 9th and 16th November 2012.
***If someone spills something on their laptop or tablet computer in the first two weeks of December 2015, Saga aims to replace the item, or give the customer money or vouchers to replace it, before Christmas Day. If the item can be repaired then Saga aims to fix it quickly. Saga Home Insurance customers need to have accidental damage cover to benefit from this.

How the over 50s will send Christmas greetings this year
Present and a card (69%)
Christmas cards only (56%)
Personally deliver a card (53%)
Email/e-card (31%)
Social media (12%)
Give a present and no card (9%)

Region most likely to send Christmas cards only South West (60%)
Region least likely to send Christmas cards only North West and North East (52%)
Region that will send the most Christmas cards by post this year South East (35 cards)
Region that will send the least Christmas cards by post this year North East (28 cards)

About Saga Home Insurance
Saga Home Insurance is the leading specialist insurance provider for people aged 50 and over, covering the homes of around one million customers. With a range of Defaqto 5 star rated cover options, it offers specialist Landlord and Holiday Home insurance as well as a TailorMade policy for those who need a higher sum insured. For more information, visit www.saga.co.uk/insurance/home-insurance or call 0800 001 5892.

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