2017 is set to be a year of adventure for the over 50s

Wednesday 15 March 2017

  • One in ten over 50s have been white water rafting on holiday
  • One in five enjoy Canoeing or Kayaking during their travels
  • Over 50s take an average of four holidays or breaks in a year 

2017 is going to be a year full of adventure and exploration for the over 50s with Camel Riding, Kayaking and snorkelling topping the list of activities they enjoy during their travels according to travel experts Saga.  

Whilst many people choose to use their holidays to escape from the daily grind, the over 50s like to do a little more with their time away. Taking an average of four breaks each year, a third of over 50s (33%) said they had been camel or elephant riding while just over a quarter (27%) enjoy snorkelling and a one in five (21%) like to explore a little more on safari.

It doesn’t stop there for the Saga generations with almost one in five taking to the water to go canoeing and kayaking (18%) and more than one in ten flying high on a hot air balloon adventure (12%).

And if you thought high adrenaline was out of the window for older travellers you couldn’t be more wrong with one in ten saying they have been white water rafting whilst on holiday. A further one in ten (9%) said they’d like to try zip-lining and 7% want to try parascending over water.

Whilst over 50s take an average of four breaks each year, the poll of more than 9,000 over 50s revealed that four out of ten are planning to take five or more trips in the coming year.

As well as making the most of these trips, people like to take a variety of breaks throughout the year with two thirds saying they like to go on a relaxing weekend break either in the UK or Europe, almost half like to go exploring on a foreign city break and 36% like to recharge their batteries and be pampered on an all-inclusive holiday.

Kevin McMullan, Head of Saga Travel Insurance, commented: “It’s clear from our research that the over 50s have a passion for travel and adventure. Whilst many people like to relax, if you are tempted to try out some of the more adventurous activities whilst away it’s wise to check that your insurance will cover you whilst taking part.”


Notes to Editors:
*Populus interviewed 9,128 Saga customers, all aged 50 and over, online between 13th and 19th December 2016. Populus is a member of the British Polling Council and abides by its rules. For more information visit www.populus.co.uk.


About Saga
Saga is a leading provider of products and services primarily tailored for customers over the age of 50 in the UK. The Saga brand has been carefully developed over the past 60 years to become one of the most recognised and trusted brands among UK consumers aged over 50. Saga is synonymous in the UK with the over 50s market and is recognised for its high quality products and services.  These include cruises and holidays, home and motor insurance, savings and share dealing and the UK’s award winning Saga Magazine. 

About Saga Travel Insurance

Saga Travel Insurance is Defaqto 5 Star rated. It offers wide-ranging cover including:

  • Cover for most pre-existing medical conditions
  • Up to £10 million emergency medical cover, which can pay for your return home, if necessary
  • Up to £10,000 cover (per person, per trip) should you or your travelling companion have to cancel or abandon your trip
  • Up to £5,000 for lost, stolen or damaged baggage so you’re not left out of pocket
  • 24-hour English-speaking travel assistance helpline for advice before and while you are away.
  • Saga has no upper age limit
  • For more information about Saga Travel Insurance, please visit http://www.saga.co.uk/travelinsurance

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