Half a million sign up to Saga’s newly launched membership programme- Possibilities

Wednesday 28 March 2018

  • Eight in ten Saga customers signing up to be members
  • Around 25,000 members signing up each week
  • Over 100,000 member entries have been made to 41 members-only ballots with prizes on offer ranging from exclusive events to luxury holidays
  • Customer case studies available on request

The volume of Saga customers signing up to become members of its flagship programme, Possibilities, has exceeded all expectations. Since Saga launched Possibilities in October, it has seen half a million customers sign up to take advantage of the money can’t buy VIP events and offers including exclusive discounts and free welcome gifts ranging from flowers to wine for every member.


Saga’s free membership programme is exclusively for Saga customers. To date eight in ten of those customers that have been asked have chosen to join the programme with a staggering 25,000 becoming possibilities members each and every week.


In addition to the fantastic discounts and offers that help members save money on every day luxuries, the programme also offers exclusive experiences and events tailored to meet a wide range of interests ranging from more traditional events such as opera, theatre and wine tasting to adrenaline fuelled experiences such as a high speed London boat tour and indoor skydiving.


Over  100,000 member entries have been made  to 41  exclusive member ballots with prizes on offer ranging from exclusive events such as VIP tickets to see Ball and Boe at the 02, including a meet and greet, tickets to an intimate event at St Paul’s Cathedral to see Mica Paris and the chance to see Lulu live at Tower Bridge. In addition Saga also took over the Lyric Theatre for an exclusive event for Saga members and their grandchildren to watch the Gruffalo’s child, not to mention the ballots for luxury holidays such as a 12 night all-inclusive trip to Sri Lanka.


For many people turning 50 or 60 does not mean that life winds down, in fact for many it’s the exact opposite. It’s about fulfilment, living the way they want to and doing the things they really want to.  Possibilities was designed to fulfil these needs and give people completely free access to offers, events and experiences that they simply would not be able to get otherwise.


In addition to the money can’t buy events and experiences, the offers and discounts that Saga members can exclusively enjoy are also proving popular with more than 20,000 members claiming their free flower offer from Jersey Plants Direct, as well as the ever popular free bottle of wine from Majestic and the free year’s golf membership with Open Fairways.


Saga Director of Membership, Jeff Baker, commented: “Possibilities was designed as a way for us to say thank you to our customers, by giving them something truly unique. We currently have 25,000 customers signing up to become new members every week, and we are on track to reach a million by the by the end of this year, which is telling us that they’re really keen on the benefits we have put together.


“However it doesn’t end there, we’re truly on a journey where our members are helping us develop their membership programme to offer even more of what they want for the future. It’s for this very reason that we’ve recently introduced indoor sky-diving to the programme as our members have told us they want even more offers, high-octane events and VIP experiences.“

Customers can become a member by signing up at saga.co.uk/membership




Editor’s notes


For further press information contact pressoffice@saga.co.uk


Other Possibilities partners include:


40% off flowers with Bloom & Wild

One year free golf membership with Open Fairways. 

A Free personalised photobook with CEWE

Pharmacy2U - free delivery of your repeat NHS prescriptions

5% off Destinology

15% off Hertz plus free additional driver

Prezzo – a range of unlimited and exclusive offers including kids eat free, unlimited tea or coffee, £10 off £30 spend and 20% off the total bill.

Majestic – free bottle of wine, free wine tasting, £10 off £50 spend

Virgin Experience Days – 20% discount (exclusions apply)


An example of customer ballot event testimonials – case studies and images are available on request


Ball and Boe event

‘I just wanted to thank you for such a great evening at the Michael Ball and Alfie Boe concert.  My mum and I had such a great time the show was amazing as was all the hospitality that you put on for the event.  Please pass on our thanks to all the people involved.’ (Helen Pottle, Member)


‘May and I thoroughly enjoyed the experience.  The company was well balanced, the hospitality box, food, wine and soft drinks was more than I expected - well done to the possibilities team.’ (Eddie Robertson and May Somerville)


Olympia Horse Show

‘My partner and I were lucky winners to go to Olympia international horse show. From the minute we arrived, we had the most fantastic day! The VIP reception was a wonderful treat. It was also my partner’s birthday. Emma and Matthew from Saga greeted us and could not have been more helpful, ensuring we had a really special day. Our seats were brilliant. Excellent view of every exciting event. We had a tour backstage, something that we would never normally experience. The whole day was magical, thank you Saga .’ (Kim Sebright)


Gruffalo’s Child

‘Thank you so much for all your hospitality on Saturday.  The performance of Gruffalo’s Child was first class.  It was lovely that my two Grandsons each received a signed book.

Also it was great to talk to the three actors, the boys were so excited, and talked about the experience

all the way home!!  I am sure it will be reported in their school diaries on Monday!!

Thank you Saga.’ (Ann Walker, Member)


About Saga Possibilities

Saga launched its flagship membership programme, Possibilities, in October 2017 to say thank you to its customers. All Saga customers can become a member. The scheme is completely free to join and all you have to do to qualify is hold a Saga branded product or service. Members can start benefiting from the discounts and offers, and entering ballots immediately.


About Saga

Saga specialises in the provision of products and services for life after 50. The Saga brand is one of the most recognised and trusted brands in the UK and is known for its high level of customer service and its high quality, award-winning products and services including cruises and holidays, insurance, personal finance and publishing. Visit saga.co.uk


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